معرفی
Dr. Awele Achi serves as a Lecturer in Strategy and Management within the Strategy and Entrepreneurship group at Brunel Business School, Brunel University London. Previously, they held academic positions at Coventry University, The Open University (UK), and Lagos Business School (Nigeria), with prior industry experience in Nigerian marketing, non-profit, and strategy consulting sectors.
Research Focus:
- Explores intersections of strategy, innovation, and entrepreneurship
- Specializes in social innovation, entrepreneurial behaviors in emerging markets
- Investigates sustainability practices, marketing strategy, and strategic capabilities
- Employs mixed-methods approaches (quantitative/qualitative) for research design
Recent Publication Trends: Achi's 2019-2024 publications demonstrate concentrated expertise in social entrepreneurship within African contexts, examining drivers of social entrepreneurial intention, governance-performance linkages in social enterprises, and sustainability practices among SMEs. Their work increasingly addresses emerging markets' unique challenges, particularly Nigeria and Ghana, while integrating environmental sustainability with business strategy.
Professional Affiliations:
- African Network of Social Entrepreneurship Scholars (ANSES)
- British Academy of Management
- Africa Academy of Management
- EMES International Research Network
Supervision & Grants: Achi supervises MSc dissertations (MG5644) and expresses interest in PhD candidates exploring social innovation, hybrid organizations, marketing strategy, and SME capabilities in emerging markets. Currently involved in the 'Doing good, growing strong' research project catalyzing economic/social impact in Jordan, utilizing ORCID (0000-0002-5407-422X) for research visibility.
Teaching Portfolio: Delivers MG5633 (Entrepreneurship), MG5594 (Knowledge Management), and MG5645 (Business Research Methods), maintaining structured office hours for student consultation.
