معرفی
Alex Kaju is an Assistant Professor in the Department of Marketing at HEC Montréal. His academic background includes a PhD (Marketing), MBA, and BPHE (Kinesiology with honors) from the University of Toronto. He focuses on consumer behavior, algorithmic trust, temporal perception, and digital marketing strategies.
Education:
- PhD in Marketing, University of Toronto
- MBA, University of Toronto
- Bachelor of Physical and Health Education (BPHE) in Kinesiology, University of Toronto
Research Interests: Dr. Kaju examines how temporal factors, algorithmic systems, and communication norms influence consumer decisions. His work bridges cognitive psychology and marketing, addressing topics like subjective duration’s impact on satisfaction, trust in AI-driven tools, and social media authenticity effects. Recent studies explore urgency cues in messaging and the psychological underpinnings of gift-giving behavior.
Teaching: He has taught courses such as Marketing Communication (MARK 20102A), Marketing Introduction (MARK 10100A), and Communication Marketing (MARK 20102) across 2023-2025.
Publications: His research spans journals like Journal of Consumer Psychology and Journal of Experimental Social Psychology, with a focus on behavioral insights in marketing contexts. Recent trends highlight algorithm aversion mitigation strategies and temporal dynamics in consumer evaluation.
