Find Academic Supervisors

• Social Media Marketing
• Political Marketing
• Islamic Marketing
• +7 more

Dr. Anam Javeed is a Lecturer in Marketing at Northumbria University's City Campus, specializing in Marketing Operations and Systems. She holds a PhD in Marketing from Universiti Utara Malaysia (2018) and previously served as faculty at the University of Wah, Pakistan. Her research focuses on social media marketing, political marketing, Islamic marketing, and consumer behavior, exploring how digital platforms and strategies influence societal and consumer outcomes. Dr. Javeed's work bridges theoretical and empirical insights to address modern marketing challenges, particularly in global and political contexts. Her research interests include analyzing the role of extrinsic cues in consumer perceptions, the impact of Islamic branding, and the dynamics of political communication online. She has contributed to studies on sustainable development goals in Pakistan, youth empowerment, and microfinance's role in poverty alleviation. Dr. Javeed emphasizes practical applications of her findings to enrich academic and professional environments. Key themes in her publications include brand loyalty mechanisms, fiscal policies in Asia, and the effects of packaging and pricing on consumer decisions. Her interdisciplinary approach spans marketing strategy, corporate governance, and economic policy, reflecting her commitment to impactful research.

Mehmet GÖKERİKView profile

Associate Professor

• Digital Marketing
• Marketing Communications
• Consumer Behavior
• +3 more

Assoc. Prof. Dr. Mehmet GÖKERİK is an academic at Karabük University's Faculty of Management, Department of Business Administration. He holds a Doctorate in Business Administration from Karabük University (2019), a Master's in Production Management and Marketing from Selçuk University (2013), and a Bachelor's in Business Administration from Marmara University (2009). His research focuses on digital marketing strategies, marketing communications, consumer behavior analysis, and the impact of social media on brand relationships. He has published over 50 articles in peer-reviewed journals and presented at international conferences. His work includes studies on influencer marketing, guerrilla marketing, and sustainable marketing trends. He has advised multiple graduate students and currently serves as Director of Research and Application Center, Rector’s Advisor, and previously Head of Department at Karabük University. Education: Doctorate in Business Administration, Karabük University (2015–2019) Master's in Production Management and Marketing, Selçuk University (2010–2013) Bachelor's in Business Administration, Marmara University (2005–2009) Research Interests: His work explores the intersection of digital technologies and marketing, including social media influence on consumer decisions, brand equity dynamics in low-budget marketing strategies (e.g., guerrilla marketing), and ethical considerations in influencer marketing. He applies bibliometric tools to analyze academic trends in marketing disciplines. Awards: Highly Commended Award, Emerald Publishing Limited (2019) Advising & Grants: Advised 4 PhD and master's students. Active in academic leadership roles such as Director of Research and Application Center. His research project THE ROLE OF SOCIAL MEDIA IN INDIVIDUAL LEARNING EFFICENCY OF Y GENERATION was supported by institutional funding.

Kumarashvari SubramaniamView profile

Senior Lecturer

• Digital Marketing
• Customer Experience
• Customer Loyalty
• +3 more

Dr Kumarashvari Subramaniam is a Senior Lecturer at the Faculty of Business, British University Vietnam (BUV), appointed in 2023. Previously she served as Senior Lecturer and Programme Leader at Prince Mohammad Bin Fahd University (Saudi Arabia), Lecturer at Effat University (Saudi Arabia) and INTI International University (Malaysia). Education PhD in Marketing – Multimedia University, Malaysia (2020) Master of International Marketing Management – Robert Gordon University, UK Postgraduate Studies in Management – Robert Gordon University, UK (1999) Bachelor of Business Administration – Robert Gordon University, UK Research Interests Dr Ash’s research focuses on digital marketing and customer experience analytics . She explores how interactive technologies shape consumer loyalty and brand engagement, with a growing emphasis on halal marketing , sustainable entrepreneurship and social-media-driven communication strategies . Her work often involves cross-cultural studies comparing Asian markets. Publication Trends Since 2021 she has published across journals and conferences in the broad domains of digital marketing, hospitality marketing, and sustainable consumer behaviour. The articles reveal a trajectory from social-media marketing transformations to empirical studies on luxury-hotel purchase intention and cross-national consumer acceptance of organic and digital agricultural products. Research Grants & Funding Preliminary Study on Modelling Repurchase Intention of Halal Cosmetics (2022) Development of Sustainable Livelihood Enterprise Programme for B40 Group During COVID-19 Conferences & Presentations Dr Ash has presented at ICGSTM 2023, ICIT 2022, British High Commission round-tables, and INTI International University workshops, disseminating findings on multichannel marketing, sustainable mobility and social entrepreneurship.

Goh See KwongView profile

Professor

• Marketing
• Digital Marketing
• Marketing Strategy
• +7 more

Professor Goh See Kwong is a faculty member at Monash University, Malaysia School of Business, where he serves as Professor of Marketing and Deputy Head of School (Education). His academic expertise lies in marketing, strategy, and entrepreneurship, with a strong emphasis on digital and sustainable business practices. His research interests span Marketing Strategy , Digital Marketing , Consumer Behavior , Brand Management , and Entrepreneurship . He is particularly interested in how social media, innovation, and sustainability influence modern marketing practices. His teaching philosophy emphasizes experiential learning through methods such as Business Simulation Games, Global Virtual Teams, and Industry Immersion programs. The trend in his recent publications reflects a strong focus on digital consumer behavior, brand content in social media, flexible work arrangements, and international market strategies. His work integrates theoretical frameworks like social capital theory, socialization theory, and social exchange theory, contributing to both academic discourse and practical business applications. Scientific Contributions and Recognition: Active contributor to UN Sustainable Development Goals, particularly in responsible consumption and sustainable business. Publications in high-impact journals including Journal of Vacation Marketing , Information Technology & People , and Journal of Cleaner Production . 41 research outputs, including 27 articles, with consistent annual contributions from 2009 to 2025. Teaching and Academic Leadership: He is actively involved in curriculum innovation, having introduced programs in marketing analytics and digital marketing. He mentors PhD students and champions pedagogical innovation to align business education with industry needs. While specific grants are not listed, his collaborative research network is evident through numerous co-authored publications across international institutions. Research Environment: Though no formal lab or research center is named, his collaborative work with researchers across Malaysia, Australia, and beyond suggests active participation in a dynamic research network focused on contemporary marketing and business challenges.

SORIN ANAGNOSTEView profile

Professor

• Artificial Intelligence
• Business Strategy
• Entrepreneurship
• +5 more

Sorin Anagoste is a Professor and Vice Dean for Academic Affairs at FABIZ, part of the Bucharest University of Economic Studies. His primary affiliation is with the Bucharest Business School (BBS), where he contributes to academic leadership and faculty governance. He holds a PhD and focuses on interdisciplinary research at the intersection of business strategy, technology, and innovation. His academic career spans over two decades, with a strong emphasis on advancing education and research in digital transformation, artificial intelligence, and entrepreneurship. Prior roles include leadership in mergers and acquisitions studies, transformational leadership research, and Lean Six Sigma methodologies. Research Interests: Artificial Intelligence applications in business decision-making Digital transformation strategies Entrepreneurship dynamics across generations Impact of AI on political and economic systems Knowledge dynamics in organizational contexts Recent work emphasizes the societal implications of AI, including election influence via LLMs, post-pandemic consumer behavior, and Romania's economic interdependencies through Leontief matrix analysis. He has authored over 35 articles on topics ranging from robotic process automation to sustainable development. Professional Activities: Academic leadership in business education reform Consultancy on digital strategy for enterprises Founder of BBS's strategic frameworks for chatbot implementation

• Marketing
• Consumer Behavior
• Brand Management
• +7 more

Assoc. Prof. NACİ BÜYÜKDAĞ is affiliated with Akdeniz University's Faculty of Applied Sciences, Department of Marketing. He holds an Associate Professor position since 2022 and has been a Research Assistant since 2014. His academic journey includes a postdoctoral degree from the University of South Florida (2023-2024) and a PhD from Akdeniz University (2015-2020). Education Background: PhD in Business Administration, Akdeniz University (2015-2020) MSc in Business Administration, Akdeniz University (2008-2015) BSc in Mathematics, Akdeniz University (2004-2008) Research Interests: Focus on consumer-brand relationships, marketing strategies, price promotions, digital marketing, and sustainability. Notable areas include consumer-brand identification, brand loyalty, and the impact of social media on consumer behavior. Publications: Over 30 peer-reviewed articles in SSCI/AHCI journals such as Journal of Retailing and Consumer Services and SAGE OPEN . Key topics include price promotions' effects, brand identity, and food waste prevention. His work emphasizes empirical methodologies like structural equation modeling and experimental research. Awards: None explicitly listed. However, his research has garnered significant citations (e.g., 65 citations for a 2020 study). Grants & Advising: No explicit grants listed. Students section remains empty due to lack of data. Labs/Teams: Active in marketing research groups within Akdeniz University, focusing on consumer behavior and branding.

• Ethnic Marketing
• Cultural Diversity
• Ethnic Entrepreneurship
• +12 more

Associate Professor Guilherme Dias Pires, Ph.D., is a leading scholar in ethnic marketing and consumer behavior at the Newcastle Business School, University of Newcastle, Australia. His career spans over two decades, including administrative roles as DBA Program Convenor, Head of Marketing Discipline, and leadership positions in academic governance. He holds a Ph.D. and Bachelor's degrees in Economics from the University of Newcastle and Universidade Nova de Lisboa, respectively. Educated: Ph.D. (University of Newcastle), Licenciatura in Economics (Universidade Nova de Lisboa), B.Commerce (University of Newcastle) Editorial Roles: Associate Editor (IJBHR), Book Reviews Editor (GBER), Editorial Board Member (IJISM, JBR) His research focuses on ethnic marketing , cultural diversity , consumer empowerment , and ICT-driven marketing . Key contributions include a three-dimensional framework for ethnic market segmentation and cognitive approaches to cultural marketing. Recent work explores social media's role in brand engagement , value co-creation , and cross-cultural consumer behavior . Guilherme has received multiple awards, including the Vice Chancellor's Award for Supervision Excellence and Literati Club Research Awards . His grants include funding for conference participation and projects like the Construction Industry Business Environment (CRC for Construction Innovation, $30,009).

Anna PechurinaView profile

Associate Professor

• Sociology
• Cultural Studies
• Migration Studies
• +5 more

Dr. Anna Pechurina is an Associate Professor in Sociology at Karlstad University's Department of Social and Psychological Studies. Her research focuses on identity, migration, material culture, and international higher education. Current projects include studying migrant aging in Sweden/Japan with digital tech (funded by Vinnova) and the COLECO Erasmus+ project on collaborative economies. Education: PhD in Sociology from University of Manchester. Research Interests: She explores how material objects (e.g., household items, food) mediate cultural identity and belonging among diasporic communities. Recent work examines Airbnb's impact on homemaking, post-Soviet migration patterns, and pandemic effects on short-term rentals. Her visual sociology approach uses ethnographic methods to document migrant homes in transnational contexts. Key Projects: Sustainable Ageing of Migrant Populations (Vinnova-funded) COLECO Higher Education Curriculum Development (Erasmus+) Grants & Collaborations: Works with international teams including Toyo University and researchers across Europe. Active in pandemic-related tourism research and diasporic material culture studies. Labs/Teams: Part of Karlstad University's migration studies network and collaborates with global institutions on cross-cultural research initiatives.

Hanifi Murat MutluView profile

Professor

• International Trade
• Logistics Management
• Marketing
• +7 more

Prof. Hanifi Murat Mutlu is a faculty member at Gaziantep University, Faculty of Economics and Administration, Department of International Trade and Logistics. He has served as Professor (2016–present), Associate Professor (2009–2016), and Lecturer at Kocaeli University (2007–2009). His research focuses on international trade, logistics, marketing, strategic management, and consumer behavior, with a strong emphasis on export performance, digital marketing, and supply chain dynamics. Doctorate: Business Administration, Gebze Technical University (1998–2007) Master's: Production Management and Marketing, Kocaeli University (1997–1998) Bachelor's: Labor Economics and Industrial Relations, Dokuz Eylül University (1989–1993) Prof. Mutlu's work spans export barriers, consumer ethnocentrism, logistics performance, and technology adoption. He has published 43 journal articles and 5 book chapters, with recent contributions on export performance in Turkey (2024), customer loyalty in Azerbaijan (2023), and digital marketing trends (2022). His projects include Yeşil Tedarik Zinciri Yönetimi (2019–2020) and Kitap Toplama ve Dağıtma Projesi (2011–2012). He has advised 16 master's theses and 4 doctoral dissertations, covering topics like sustainable supply chains, logistics 4.0, and consumer adoption of wearable technology. Prof. Mutlu has also served as project coordinator for initiatives such as the Leonardo Da Vinci Project (2010–2011) and Gaziantep Regional Industrial Design Center (2019). His editorial work includes books on Islamic finance, green logistics, and supply chain challenges.

James ReardonView profile

Professor

• Marketing
• Consumer Behavior
• Retail Marketing
• +3 more

James Reardon is a Professor in the Department of Marketing at the Monfort College of Business, University of Northern Colorado. He holds a PhD in Marketing from the University of North Texas, an MBA in General Business from the University of Montana, and a BS in Decision Information Systems from the same university. Education: PhD (University of North Texas), MBA & BS (University of Montana) Professional Roles: Director at Monfort College of Business (2012–Present) Memberships: Direct Marketing Educational Foundation, Journal of Marketing Education Editorial Board, Academy of Marketing Science His research focuses on international marketing, consumer ethnocentrism, retail buyer behavior, and service quality. Publications frequently address transitional economies, cultural influences on purchasing, and digital marketing strategies. Recent articles analyze the impact of cultural identity on product perception, SMS marketing effectiveness, and intellectual property theft dynamics. Over 15 studies highlight cross-cultural analysis, consumer decision-making, and market adaptation in transitional economies. Awards: MCB Scholar of the Year (2013), Outstanding Reviewer of the Year (Journal of Marketing Education, 2012) Service: Invited Keynote Speaker at EU-funded Future of Comfort in Living Signal Session (2012)

• International Marketing
• Marketing Strategy
• Cross-Cultural Consumer Behavior
• +6 more

Nilay Bicakcioglu-Peynirci is an Associate Professor in Marketing at the University of Sussex Business School, specializing in international marketing strategy, cross-cultural consumer behavior, and sustainable consumption. She holds a PhD from Dokuz Eylul University and has held visiting researcher roles at Cardiff Business School. Her research focuses on emerging market multinationals, green business strategies, and innovation, with over 25 publications in journals like Journal of International Marketing and International Business Review . Education: PhD in Business Administration (Dokuz Eylul University, 2018), MSc in Business Administration (Dokuz Eylul University, 2014), dual BA in Business Administration (Berlin School of Economics and Ege University). Research interests include international marketing, B2B marketing, sustainable consumption, and innovation. She has received the 2024 Research Excellence Award for Emerging Scholars and was nominated for the Sussex Education Awards 2024. Her funded projects include EU-funded initiatives on climate action and collaborative economy curricula development, along with a British Academy Leverhulme Trust project on employee engagement orientation. She supervises PhD students in her research areas and teaches international marketing modules. Labs/Teams: Active in sustainability-focused research groups and editorial roles for journals like Journal of Business Research and Industrial Marketing Management .

Tom ChenView profile

Associate Professor

• Marketing
• Consumer Behavior
• Service Management
• +3 more

Tom Chen is an Associate Professor in Business at the Canberra Business School, University of Canberra. His research focuses on marketing, consumer behavior, service management, and healthcare innovation. He has published extensively on topics like customer engagement, value co-creation, service dominant logic, technology adoption, and healthcare service frameworks. His work bridges theory and practice, addressing issues such as consumer gratitude, vulnerable populations, and digital health interventions. Research Interests Value co-creation dynamics in service systems Consumer engagement strategies across digital platforms Healthcare service innovation and blended human-technology systems Brand evangelism and emotional consumer responses Social media impact on vulnerable consumer populations Recent Trends in Articles Recent work emphasizes healthcare service innovations (e.g., eHealth interventions, blended human-technology systems), digital platforms' role in well-being (virtual communities, corporate social media), and theoretical advancements in co-creation frameworks. There's also strong focus on psychological ownership dimensions in service design and the impact of consumer emotions like gratitude on service access. Advising & Grants Accepts PhD students in marketing and consumer behavior. Active in cross-disciplinary projects including EU-funded health initiatives (EMPOWER project) and platform economy research. Collaborations span healthcare, technology, and organizational domains.

Malak EL HALABIView profile

Assistant Professor

• Decision making
• Robots
• Self-other differences
• +3 more

Dr. Malak EL HALABI is an Assistant Professor in the Marketing department at Rennes School of Business. Her research focuses on decision-making processes related to robots, self-other differences, algorithms, and terror management theory. She has contributed to understanding consumer behavior in the context of humanoid service robots and temporal valuation asymmetry. Her work bridges marketing and behavioral science, addressing topics such as robotic eeriness reduction through naming strategies and moral judgment implications in economic contexts. Prior to academia, she held a Senior Research Analyst position at Ipsos. Her recent publications emphasize interdisciplinary research with practical applications in service industries and consumer psychology.

Kari TanskanenView profile

Professor

• Supply Chain Management
• Supply Chain Integration
• Buyer-Supplier Relationships
• +6 more

Professor Kari Tanskanen holds a doctoral degree in Engineering and Technology from Helsinki University of Technology. He is a leading academic in Supply Chain Management at Aalto University School of Science. His research focuses on supply chain integration, strategic buyer-supplier dynamics, and logistics innovation. He has supervised 15 doctoral and over 200 master’s theses, and led major projects like TwinFlow and HUPMOBILE, securing multi-million-euro funding. His work has been published in top journals such as Research Policy and International Journal of Production and Operations Management . Education: Doctoral degree, Engineering and Technology, Helsinki University of Technology (1994) Master's degree, Engineering and Technology, Helsinki University of Technology (1985) Research Interests: Supply Chain Resilience and Integration Supplier Innovation and Collaboration E-Business Logistics and Sustainability COVID-19 Impact on Supply Chains Notable Awards: Journal of Purchasing and Supply Management Best Paper (2021) Burbidge-palkinto (2005) Best Paper Award LRN Conference (2003) Grants & Projects: Principal Investigator for TwinFlow (€ Multi-Million, 2024–2026) HUPMOBILE Interreg Project (2019–2021) Over 10 industry-funded projects with Finnish firms Labs/Teams: Leads the Aalto Logistics Research Group, focusing on sustainable and resilient supply chain solutions.

• Service Management
• Marketing Strategy
• Customer Service Recovery
• +4 more

Dr. Doan Nguyen is a Senior Lecturer in Marketing at Swinburne University of Technology's School of Business, Law and Entrepreneurship. She holds a PhD in Marketing from The University of Queensland. Her research focuses on service management, customer service recovery, professional services, and digital marketing. Notable achievements include an Australian Research Council (ARC) Discovery Grant (2011–2015) for pro bono services research and a Best Research Paper Award at the Academy of Management Conference. Her work explores service recovery strategies, consumer emotions, and professional service relationships, with key publications in top journals like the European Journal of Marketing and Journal of Service Research. She has also received recognition for innovative teaching methods, including grants for developing interactive educational videos. Dr. Nguyen actively participates in academic discourse, presenting at conferences such as the Academy of Management and Frontiers in Service. Her teaching spans marketing strategy, digital marketing, and branding. She supervises doctoral candidates in areas like service quality in B2B contexts and non-profit sector communication.