Goh See Kwong

Professor Goh See Kwong is a faculty member at Monash University, Malaysia School of Business, where he serves as Professor of Marketing and Deputy Head of School (Education). His academic expertise lies in marketing, strategy, and entrepreneurship, with a strong emphasis on digital and sustainable business practices.

His research interests span Marketing Strategy, Digital Marketing, Consumer Behavior, Brand Management, and Entrepreneurship. He is particularly interested in how social media, innovation, and sustainability influence modern marketing practices. His teaching philosophy emphasizes experiential learning through methods such as Business Simulation Games, Global Virtual Teams, and Industry Immersion programs.

The trend in his recent publications reflects a strong focus on digital consumer behavior, brand content in social media, flexible work arrangements, and international market strategies. His work integrates theoretical frameworks like social capital theory, socialization theory, and social exchange theory, contributing to both academic discourse and practical business applications.

Scientific Contributions and Recognition:

• Active contributor to UN Sustainable Development Goals, particularly in responsible consumption and sustainable business.
• Publications in high-impact journals including Journal of Vacation Marketing, Information Technology & People, and Journal of Cleaner Production.
• 41 research outputs, including 27 articles, with consistent annual contributions from 2009 to 2025.

Teaching and Academic Leadership: He is actively involved in curriculum innovation, having introduced programs in marketing analytics and digital marketing. He mentors PhD students and champions pedagogical innovation to align business education with industry needs. While specific grants are not listed, his collaborative research network is evident through numerous co-authored publications across international institutions.

Research Environment: Though no formal lab or research center is named, his collaborative work with researchers across Malaysia, Australia, and beyond suggests active participation in a dynamic research network focused on contemporary marketing and business challenges.