Kumarashvari Subramaniam

Dr Kumarashvari Subramaniam is a Senior Lecturer at the Faculty of Business, British University Vietnam (BUV), appointed in 2023. Previously she served as Senior Lecturer and Programme Leader at Prince Mohammad Bin Fahd University (Saudi Arabia), Lecturer at Effat University (Saudi Arabia) and INTI International University (Malaysia).

Education

• PhD in Marketing – Multimedia University, Malaysia (2020)
• Master of International Marketing Management – Robert Gordon University, UK
• Postgraduate Studies in Management – Robert Gordon University, UK (1999)
• Bachelor of Business Administration – Robert Gordon University, UK

Research Interests

Dr Ash’s research focuses on digital marketing and customer experience analytics. She explores how interactive technologies shape consumer loyalty and brand engagement, with a growing emphasis on halal marketing, sustainable entrepreneurship and social-media-driven communication strategies. Her work often involves cross-cultural studies comparing Asian markets.

Publication Trends

Since 2021 she has published across journals and conferences in the broad domains of digital marketing, hospitality marketing, and sustainable consumer behaviour. The articles reveal a trajectory from social-media marketing transformations to empirical studies on luxury-hotel purchase intention and cross-national consumer acceptance of organic and digital agricultural products.

Research Grants & Funding

• Preliminary Study on Modelling Repurchase Intention of Halal Cosmetics (2022)
• Development of Sustainable Livelihood Enterprise Programme for B40 Group During COVID-19

Conferences & Presentations

Dr Ash has presented at ICGSTM 2023, ICIT 2022, British High Commission round-tables, and INTI International University workshops, disseminating findings on multichannel marketing, sustainable mobility and social entrepreneurship.