James Reardon

James Reardon is a Professor in the Department of Marketing at the Monfort College of Business, University of Northern Colorado. He holds a PhD in Marketing from the University of North Texas, an MBA in General Business from the University of Montana, and a BS in Decision Information Systems from the same university.

• Education: PhD (University of North Texas), MBA & BS (University of Montana)
• Professional Roles: Director at Monfort College of Business (2012–Present)
• Memberships: Direct Marketing Educational Foundation, Journal of Marketing Education Editorial Board, Academy of Marketing Science

His research focuses on international marketing, consumer ethnocentrism, retail buyer behavior, and service quality. Publications frequently address transitional economies, cultural influences on purchasing, and digital marketing strategies.

Recent articles analyze the impact of cultural identity on product perception, SMS marketing effectiveness, and intellectual property theft dynamics. Over 15 studies highlight cross-cultural analysis, consumer decision-making, and market adaptation in transitional economies.

• Awards: MCB Scholar of the Year (2013), Outstanding Reviewer of the Year (Journal of Marketing Education, 2012)
• Service: Invited Keynote Speaker at EU-funded Future of Comfort in Living Signal Session (2012)