Find Academic Supervisors

Alicia KulczynskiView profile

Associate Professor

• Consumer Behaviour
• Branding and Brand Elements
• Advertising
• +5 more

Dr. Alicia Kulczynski is an Associate Professor of Marketing and Head of the Marketing, Tourism & Business Analytics Discipline at the University of Newcastle. She holds a PhD in Management (Marketing) and undergraduate degrees in Forensic Science and Communication Studies. Her research focuses on consumer behavior, branding, and advertising, with emphasis on spokesperson characteristics, psycholinguistics in branding, and music concert attendance. She has published in top-tier journals like the Journal of Marketing and European Journal of Marketing, and was recognized as Associate Editor of the Year (2024) for the Journal of Consumer Behaviour. Her work bridges academia and industry through collaborations with organizations such as the NSW Ombudsman and Ultra Music Festival. Education - PhD in Management (Marketing), University of Newcastle (2014) - Bachelor of Science (Forensic), University of Newcastle - Bachelor of Arts (Communication Studies), University of Newcastle Research Interests - Consumer behavior and decision-making - Branding and brand communication - Advertising strategies and spokesperson effectiveness - Psycholinguistics in brand naming and consumer priming - Music concert attendee behavior and motivations - Cause-related marketing and social impact initiatives Awards - Associate Editor of the Year (2024) - Multiple Best Paper Awards at ANZMAC (2015–2024) - Teaching Excellence Awards (2016–2024) - Industry Collaboration Recognition (e.g., Ultra Music Festival) Grants & Industry Work - Partnered with NSW Ombudsman to develop AI tools for complaint assistance. - Established an Industry Consultative Committee with Pacific Smiles, Newcastle Airport, and HMRI. - Collaborated on diabetes management system market research with a Swedish SME. Teaching & Mentorship - Teaches marketing research courses with industry-linked projects. - Supervised PhD students on topics like AI-driven pricing, post-purchase dissonance, and omnichannel consumer experiences. - Guided students to publish in top journals such as the Journal of Consumer Behaviour and European Journal of Marketing. Labs & Teams - Leads the Marketing, Tourism & Business Analytics Discipline. - Co-founded the Social Marketing Research Team for Youth (SMRTY) initiative.

Miranda SvanidzeView profile

Researcher

• Price transmission
• Market integration
• Consumer behaviour
• +7 more

Dr. Miranda Svanidze is a Researcher at the Leibniz Institute of Agricultural Development in Transition Economies (IAMO), affiliated with Martin Luther University Halle-Wittenberg. She has served as a Research Associate at IAMO since November 2019, focusing on agricultural markets, price transmission, and food security in transition economies. Her work contributes significantly to understanding market dynamics in the Black Sea region and post-Soviet states, particularly in relation to geopolitical events like Russia's war in Ukraine. Dr. Svanidze's educational background includes: PhD in Agriculture from Martin Luther University Halle-Wittenberg (MLU), Germany, with highest honors ("summa cum laude") Master's degree in Economics (with Honors) from the International School of Economics at Tbilisi State University (ISET), Georgia Dr. Svanidze's research centers on the functioning of agricultural markets and resilience of agri-food value chains, with specific expertise in price transmission analysis, market integration, consumer behavior, regional trade, and food security. Her work emphasizes agri-food markets in transition economies, particularly examining how geopolitical events like Russia's war in Ukraine impact grain markets, wheat pricing, and food security in the Black Sea region and beyond. She employs sophisticated economic modeling to analyze trade networks, market efficiency, and the effects of policy interventions. Analysis of Dr. Svanidze's recent publications reveals a strong focus on the intersection of geopolitics and agricultural markets, particularly regarding Russia's wheat exports and their global implications. Her work increasingly examines how climate factors, exchange rate fluctuations, and wartime conditions affect agricultural pricing and market integration. There's a notable trend toward analyzing crisis impacts on food systems, with growing attention to consumer behavior in wine markets of the South Caucasus region. Dr. Svanidze has received several notable scientific recognitions: Doctoral grant from the German Academic Exchange Service (DAAD) Selection as a young economist for the 6th Lindau Nobel Laureate Meeting on Economic Sciences (2017) PhD awarded with highest honors ("summa cum laude") from Martin Luther University Halle-Wittenberg Dr. Svanidze has been actively involved in multiple research projects including BlackSeaGrain (studying Russia's grain export business in the Black Sea), CRISPR (consumer protection and innovation marketing of green genetic engineering), EU4Dialogue_SC (improving agri-food value chains in the South Caucasus), MATRACC (global food crisis impact on wheat markets), and VALUMICS (understanding food value chains). Her work often involves international collaboration with researchers across Europe and the Caucasus region. As part of IAMO's Agricultural Markets, Marketing and World Agricultural Trade department, Dr. Svanidze contributes to a team examining market dynamics in transition economies. Her research frequently intersects with teams studying food security, trade policy, and value chain analysis, particularly in regions affected by geopolitical instability. She regularly presents findings at major agricultural economics conferences including the European Association of Agricultural Economists (EAAE) Congress and IAMO Forum events.

Wasim AhmadView profile

Lecturer

• Consumer Behaviour
• Branding
• International Marketing
• +4 more

Dr Wasim Ahmad is a Lecturer in Marketing at the Department of Marketing, Lancaster University Management School (LUMS), having joined the institution in January 2024. His prior academic appointments include Monash University, Florida State University, Teesside University, and Fujian University of Technology, where he conducted research, taught undergraduate/postgraduate modules, and led curriculum development. Education: Ph.D. in Marketing, University of International Business and Economics PostDoc, Florida State University Research Interests: Dr Ahmad investigates consumer behaviour with emphasis on negative emotions (brand hate, betrayal) and extreme responses to brands across cultural contexts. His work spans sustainability-oriented innovation in B2B firms, eco-brand strategy, and cross-cultural CSR implementation—particularly during crises like the pandemic. He employs quantitative methodologies including experimental designs and meta-analysis, frequently examining digital marketing phenomena such as virtual influencers, travel apps, and dark patterns in online interfaces. Publication Trends: His 2023-2025 output reveals concentrated research on brand hate consequences in B2B relationships, sustainability innovation linked to triple-bottom-line performance, and cross-cultural digital behaviour (e.g., social media addiction, travel app usage). Key journals include Journal of Business Research , Industrial Marketing Management , and Annals of Tourism Research , demonstrating interdisciplinary reach across marketing, sustainability, and tourism. Scientific Awards: No specific awards, prizes, or fellowships mentioned in source materials Advising and Grants: Dr Ahmad actively supervises PhD candidates in green marketing topics (product sustainability, eco-brand orientation) using quantitative approaches. He teaches core modules including International Marketing (MKTG101), Strategic Marketing (MKTG301), and Marketing Research (MKTG212). No grant funding details were provided in the directory. Labs and Teams: No dedicated research labs or teams specified in current affiliation Collaborative work evident in B2B sustainability studies with international co-authors

Monica ChienView profile

Associate Professor

• Marketing
• Tourism
• Consumer Behaviour
• +9 more

Dr Monica Chien is an Associate Professor at the School of Business, Faculty of Business, Economics and Law, The University of Queensland. With multidisciplinary expertise in marketing, psychology, and tourism, her research focuses on consumer behavior, tourist-host dynamics, and branding strategies. She has led international projects on sport scandals, tourism sustainability, and resident-tourist intergroup relations. Bachelor of Business (Administration), Queensland University of Technology Master of Business (Coursework), Queensland University of Technology Doctor of Philosophy, The University of Queensland Her research bridges experimental studies with practical applications in traveler behavior , social identity theory , and pro-environmental tourism practices . Recent projects explore sport scandals' impact on brands, international education-tourism nexus, and resident responses to tourism development. She supervises PhD candidates in topics like augmented reality marketing, cultural policy, and First Nations legacy planning. Key funding includes grants from the Japan Science and Technology Agency , ARC Linkage Projects , and The Academy of Korean Studies . Her work appears in top journals like Journal of Sustainable Tourism , Annals of Tourism Research , and European Sport Management Quarterly , with themes spanning social identity, sustainable practices, and behavioral interventions.

Doğa IstanbulluogluView profile

Lecturer

• Consumer Behaviour
• Online Consumer Behaviour
• Social Media Marketing
• +11 more

Dr Doğa Istanbulluoglu is a Lecturer in the Department of Marketing at the Birmingham Business School, University of Birmingham . She holds a PhD in Marketing from the same institution and teaches undergraduate courses such as 'Research Methods'. She also serves as the EDI Representative for the Marketing Department and PGTA Coordinator for both Marketing and Strategy & International Business Departments. Education: Postgraduate Certificate in Academic Practice (Distinction), Centre for Learning and Academic Development, University of Birmingham (2017) PhD in Marketing, University of Birmingham (2014) MSc in Marketing (Merit), University of Birmingham (2008) BSc in Business Management (High Honour), Bilkent University, Turkey (2007) Her research focuses on online consumer behavior , particularly on social media platforms. She investigates negative consumer behaviors such as complaining, negative word-of-mouth, boycotts, and anti-consumption, as well as problematic technology use including smartphone addiction. Her work emphasizes post-purchase behaviors and the psychological and social dynamics behind consumer dissatisfaction and resistance. The recent articles show a strong trend in digital consumer behavior , with recurring themes in anti-consumption , fake online reviews , complaint handling , and technology overuse . Her research combines marketing theory with psychological and sociological insights, often using empirical methods to analyze consumer responses in digital environments. Dr Istanbulluoglu has published in leading journals such as European Journal of Marketing , Computers in Human Behavior , and Information Technology & People . Her work contributes to understanding ethical issues in digital marketing and strategies for effective online customer engagement and service recovery. She supervises postgraduate research and is involved in academic leadership through her PGTA and EDI roles. While no formal grants or doctoral students are listed, her collaborative publications suggest active research partnerships. She does not appear to lead a dedicated lab but contributes to interdisciplinary discussions on consumer ethics and digital behavior.

Dennis EschView profile

Assistant Professor

• Brand Management
• Consumer Behavior
• Marketing Strategy
• +4 more

Dennis Esch serves as Lecturer (Assistant Professor) in Marketing and Behavioural Science at Cranfield School of Management, Cranfield University, where he acts as the Strategic Marketing and Sales Group's liaison for research matters. Previously, he directed the Cranfield Customer Management Forum, one of the School's premier research practice clubs. Dr. Esch holds award-winning academic qualifications in marketing, psychology and behavioural science from Lancaster University Management School and Cranfield School of Management, establishing a strong interdisciplinary foundation for his research. His research program centers on three interconnected domains: the psychological mechanisms of brand influence in consumer decision-making, the transformative impact of emerging technologies on consumer perceptions and preferences, and the complex relationship between social consumption experiences and human happiness. Methodologically, he integrates behavioral science principles with marketing theory through quantitative approaches including experiments, field studies, and big data analysis to address questions with both theoretical significance and practical managerial relevance. Dr. Esch's publication record reveals an evolving research trajectory from foundational consumer behavior studies (2016-2019) examining product assortment effects, sports consumption impacts, and social identity dynamics, toward contemporary methodological innovations in mobile research platforms (2022-2025). His recent work demonstrates particular expertise in evaluating mobile-first platforms for crowdsourcing behavioral, advertising, and personality research, addressing critical questions about digital research validity and ecological relevance. While specific major scientific awards beyond his noted 'award-winning degrees' aren't detailed in available information, his research has been published in reputable outlets including Behavior Research Methods and Academy of Marketing Science proceedings, indicating scholarly recognition. Dr. Esch brings extensive international teaching experience across multiple contexts, having instructed postgraduate students and executives in brand management, marketing strategy, consumer behavior, and research methods in the UK, Germany, and Switzerland. His pre-academic industry background includes significant roles at Audi, Henkel, Vaillant Group, and Swiss Post, providing practical grounding for his academic work and enhancing the real-world applicability of his research findings. His research methodology reflects a commitment to bridging the gap between laboratory rigor and field relevance, particularly through his investigations of mobile research platforms that can capture authentic consumer experiences while maintaining scientific validity. This approach addresses contemporary challenges in behavioral research methodology while generating actionable insights for marketing practitioners.

• Marketing Management
• Consumer Behavior
• Service Exclusion
• +12 more

Rajesh Rajaguru is a Senior Lecturer in Marketing at the Tasmanian School of Business and Economics (TSBE), University of Tasmania. He is actively engaged in research, teaching, and industry collaboration, with a focus on marketing management, consumer behavior, sustainability, and digital technologies. His work bridges academia and practice, particularly in service ecosystems, SME resilience, and ethical consumption. Research Interests: Marketing Management and Strategy Consumer Behavior and Decision-Making Sustainability and Responsible Consumption Digital Marketing and eWOM Blockchain and AI in Consumer Trust Service Exclusion and Inclusive Service Design SME Resilience and Market Shaping His recent publications reflect a strong trend toward interdisciplinary research, integrating insights from psychology, information systems, and environmental science. A significant portion of his work explores how technology and sustainability concerns influence consumer trust and purchasing behavior, particularly in food, hospitality, and retail sectors. He also investigates pedagogical innovations in higher education and supply chain dynamics in emerging markets. Scientific Awards and Recognition: Certified Practicing Marketer, Australian Marketing Institute (since 2019) Supervision and Grants: Rajesh Rajaguru has successfully supervised multiple PhD students to completion and is currently supervising a doctoral candidate on SME resilience. He has secured both internal and external funding, including grants from the University of Tasmania, Australian Institute of Business, and the Korean Government. He is also a key participant in the Marine Bioproducts Cooperative Research Centre, a major $59 million initiative funded by the Australian Government and industry partners. Labs and Research Teams: He collaborates within interdisciplinary research teams focused on service ecosystems, sustainable business models, and digital transformation. His work is aligned with the UN Sustainable Development Goals, particularly Responsible Consumption and Production , Industry, Innovation and Infrastructure , and Climate Action .

Lin YangView profile

Senior Lecturer

• Consumer Behaviour
• Sustainable Consumption
• Digital Communication Interaction
• +8 more

Dr. Lin Yang is a Senior Lecturer in Marketing at the University of Tasmania’s Tasmanian School of Business and Economics (TSBE). She holds a PhD in Marketing from Victoria University of Wellington and has previously served as a Lecturer at Monash University Malaysia and a Teaching Fellow at Victoria University of Wellington. Her academic work spans teaching, research, and public engagement in consumer behavior, sustainable consumption, digital communication, and cross-cultural marketing. PhD in Marketing, Victoria University of Wellington, 2014 Postgraduate Diploma in Marketing Management, University of Otago, 2005 Graduate Diploma in Marketing, Nelson Marlborough Institute of Technology, 2004 Graduate Certificate in Higher Education, Monash University, 2017 Dr. Yang’s research focuses on understanding consumer behavior in the context of sustainability, digital engagement, and cross-cultural differences. Her work investigates green consumption in emerging markets, consumer trust in online reviews, and the impact of social media on brand perception. She applies theoretical frameworks such as cue utilisation theory and balance theory to explore how consumers evaluate products and respond to marketing stimuli. Her recent research outputs include studies on airline avoidance after accidents, green product purchase intentions, and public health communication via social media. These publications appear in journals like the Journal of Retailing and Consumer Services , International Journal of Consumer Studies , and Journal of Travel and Tourism Marketing . Her work often involves international collaborations, particularly with scholars in Asia and New Zealand. Teaching Merit Certificate, University of Tasmania, 2021 Member, British Academy of Management (2019) Member, Australian Marketing Institute (2019) Adjunct Research Fellow, 2018–2022 Member, Academy of Marketing (2015) Member, ANZMAC (2008) Member, Marketing in Asia Scholar Group (2008) Dr. Yang has supervised PhD and honours students on topics including social media for public health, zero-waste practices in hospitality, and consumer eWOM. She has secured internal funding from the University of Tasmania for her project on star ratings in online reviews and led an industry research project for the Federation of Malaysian Manufacturers on ICT adoption. She is actively involved in teaching undergraduate courses such as Consumer Decision Making and Marketing Management, and she mentors aspiring researchers interested in sustainable consumption and digital marketing. She is a member of the Industry Transformation and Sustainability research group within the ARC Hub for Sustainable Onshore Lobster Aquaculture, where she led a sub-project on consumer acceptance of tropical rock lobsters. Her public engagement includes media appearances on ABC News and SBS Chinese, where she discusses fast furniture, Chinese entrepreneurship in Tasmania, and sustainable consumer practices.

Erose SthapitView profile

Senior Lecturer

• Memorable Tourism Experiences
• Culinary Tourism
• Sharing Economy (Airbnb)
• +7 more

Erose Sthapit is a Senior Lecturer in the Department of Marketing, International Business, and Tourism at Manchester Metropolitan University. He holds a PhD in Marketing (Consumer Behaviour in Tourism) from the University of Vaasa (Finland) and prior degrees from Finnish institutions. His research focuses on memorable tourism experiences, sharing economy platforms like Airbnb, and value co-creation/co-destruction dynamics. He serves on editorial boards for journals including Annals of Tourism Research and International Journal of Contemporary Hospitality Management . Academically, he teaches tourism modules at undergraduate and postgraduate levels, supervising students across all academic levels. His teaching emphasizes interactive learning and student engagement. Professional experience includes roles as Research Specialist at Haaga-Helia University of Applied Sciences (2018–2021) and prior academic work in Finland. Research interests span culinary tourism, wellness tourism, and the impact of technology (e.g., AI) on hospitality services. He actively publishes on topics such as tourist behavior, sustainability practices, and experiential travel. His work integrates psychological theories with tourism phenomena, emphasizing practical applications for industry stakeholders. Editorial and academic leadership roles reflect his commitment to advancing tourism scholarship. Current research agendas include exploring post-pandemic hotel recovery strategies, digital transformation in tourism, and the role of eudaimonic feelings in tourism experiences.

• Financial Accounting
• Earnings Restatements
• Accounting Discretion
• +5 more

Masashi Okumura is Professor at Waseda University’s School of Commerce (Faculty of Commerce) where he has taught since 2006. Holding a Doctor of Commerce from the same university, he specialises in empirical accounting research, focusing on earnings restatements, accounting discretion, disclosure strategy, and the capital-market effects of digital reporting technologies such as XBRL. Education: Doctor of Commerce, Waseda University Master of Commerce, Waseda University Bachelor of Commerce, Waseda University Research Interests: Professor Okumura’s work straddles financial accounting and capital-markets research. He investigates why firms restate earnings, how investors react, and how disclosure timing and complexity affect liquidity and pricing. Recent projects explore digital technology’s impact on accounting information quality. Publication Trends: Across more than 60 refereed articles he repeatedly examines earnings restatements, disclosure behaviour, IFRS adoption motives, and the economic consequences of accounting choice. Studies published in 2022-23 utilise XBRL data to link financial-statement complexity to intraday bid-ask spreads and post-announcement drift. Scientific Awards: NOMURA Award (Special Prize) 2025 Japan Disclosure Research Association Book Award 2017 Business Analysis Association Book Award 2014 Ota-Kurosawa Award 2014 Vernon Zimmerman Best Paper Award 2000 Grants & Leadership: He currently leads a JSPS KAKENHI project (2022-25) on the capital-market and managerial impacts of earnings restatements. He served as Editor-in-Chief of the Japan Accounting Association’s journal and, since April 2024, as President of the Japan Accounting & Economic Association. Labs & Teams: Okumura heads the Financial Reporting & Analysis research group at Waseda’s Research Institute of Business Administration and mentors graduate students conducting archival accounting research.

Nader TavassoliView profile

Professor

• Branding
• Consumer Cognition
• Marketing
• +4 more

Nader Tavassoli is a Professor of Marketing at London Business School (LBS), where he has served since 2002. Previously, he held positions at MIT Sloan School of Management, including Associate Professor of Marketing and Richard Leghorn Professor of Entrepreneurship. He is the Faculty Advisor for LBS Publishing and founder of the Behavioural Research Lab and the Walpole Luxury Management Programme. A recipient of LBS' Excellence in Teaching Award, his research focuses on branding, consumer cognition, and marketing strategy. His academic journey includes a BA and MBA from Syracuse University and an MPhil/PhD from Columbia Business School. Nader has advised over 100 organizations, spanning Fortune 500 firms and startups, specializing in branding, internal brand management, and executive education. His work bridges academic research with practical business impact, emphasizing consumer behavior, cross-cultural marketing, and leadership. Key contributions include pioneering insights on employee-based brand equity, the role of branding in labor markets, and sustainable tourism pricing strategies. His recent articles explore topics like Red Bull's fashion expansion and Bhutan's tourism policies, reflecting his interest in innovative market strategies and global challenges. Nader’s awards highlight his teaching excellence, while his entrepreneurial spirit is evident in founding academic and industry programs. He remains active in executive education, offering courses on marketing, leadership, and luxury management.

• Insurance
• Financial Markets
• Retirement Systems
• +13 more

Renbao Chen is a tenured Associate Professor in the Department of Finance at the National University of Singapore (NUS) Business School, holding his current appointment since January 1, 2022. Recognized as the Best Chinese EMBA Professor in 2012, he has served as Academic Director for both the Chinese EMBA program and the International MBA program (a joint initiative with Peking University). His expertise spans financial management, risk management and insurance, employee benefits, and retirement planning, with extensive corporate advisory experience across Singapore and China. Dr. Chen's educational background includes: Bachelor's degree in Economics from Anhui University (1985) Dual Ph.D. degrees in Insurance and Demography from the University of Pennsylvania (1993) Post-doctorate from the Wharton School (1993) His research centers on Insurance Purchasing Behaviours , Financial Markets , and Retirement Systems , with significant contributions to risk management strategies and demographic influences on financial decisions. His work bridges finance and demography, examining how population trends impact insurance markets and retirement planning. Additional research spans banking, applied economics, human resources, and econometrics, reflecting his interdisciplinary approach to financial systems. Analysis of his publication record reveals consistent focus on insurance market dynamics in Asia and the US, including life insurance adoption patterns, underwriting cycles, and financial crisis impacts. His work evolved from demographic studies (e.g., birth timing) toward applied financial risk frameworks, demonstrating how demographic variables inform insurance product design and risk assessment methodologies. Scientific recognition includes: Best Chinese EMBA Professor (2012) While no academic advisees are documented, Dr. Chen has provided corporate training and consulting for over 20 years across financial management, bank operations, and insurance sectors for Singaporean and Chinese enterprises. He has conducted feasibility studies for multinational investments and served as financial advisor/director for multiple companies, translating academic expertise into practical business solutions.

Avni ShahView profile

Associate Professor

• Consumer Behaviour
• Marketing Management
• Market Intelligence
• +5 more

Avni Shah is an Associate Professor of Marketing in the Department of Management at the University of Toronto Scarborough, with cross-appointments at the Rotman School of Management and the Munk School of Global Affairs & Public Policy. She investigates how payment mechanisms influence consumer decision-making and well-being, particularly in financial and health contexts, with research published in top journals like Journal of Consumer Research , Journal of Marketing Research , and Psychological Science . Education: Ph.D. in Business Administration from Duke University, United States A.B. in Psychology and Religion (Double Major) from Dartmouth University, United States Research Focus: Her work spans consumer behavior, healthcare marketing, and behavioral economics, analyzing how payment methods alter purchase behavior, how surcharges on unhealthy foods reduce consumption, and the psychological impact of transactional experiences. Publications Trends: Avni Shah’s research integrates behavioral economics, payment psychology, and market strategy, with recent studies addressing choice architecture, cognitive load, and public health interventions. Scientific Awards: Recipient of the 2019/20 Wynne and Beryl Plumptre Research Award Contact & Affiliation: Based in IC 381, she is reachable via telephone at (416) 208-5148 or email at avni.shah@utoronto.ca . She is available for media interviews through TV, radio, and print/online platforms.

Rumman HassanView profile

Lecturer

• Consumer Behaviour
• Services Marketing
• AI and Digital Marketing
• +3 more

Rumman Hassan is a Lecturer in Marketing at the School of Business, University of Southern Queensland. He holds qualifications including a BBusAdm (North South, 1999), MBA (North South, 2001), MCom (UNSW, 2006), and PhD (UNE, 2014). His research focuses on consumer behavior, services marketing, and AI-driven digital marketing strategies. His teaching responsibilities include courses such as MKT1002 Consumer Psychology and MKT3001 Marketing Intelligence. Key research contributions span digital transformation in real estate, blockchain applications in marketing, and transit-oriented development impacts on urban transportation. Professional Membership: ANZMAC Supervision: Principal/Associate supervisor for doctoral and master's research in areas like consumer behavior, digital marketing, and sustainable tourism. His work bridges theoretical frameworks with practical insights, addressing topics such as Muslim consumer behavior, green advertising, and the role of narratives in reducing consumer stress during waiting periods.

• Marketing Research
• Data Analytics
• Service Marketing
• +4 more

Ahmad Daryanto ("Anto") is a Professor of Marketing at Lancaster University Management School. He holds a PhD in Marketing from Maastricht University, with prior degrees in Environmental Engineering (BSc, Bandung Institute of Technology) and Engineering Mathematics (MSc, Twente University). His work combines marketing analytics, sustainable consumer behavior, and statistical methodology. BSc: Environmental Engineering, Bandung Institute of Technology MSc: Engineering Mathematics, Twente University PhD: Marketing, Maastricht University Research focuses on green loyalty programs , spurious moderation effects , and environmental citizenship behavior . He develops statistical tools like EndoS (endogeneity analysis) and HeteroskedasticityV3 macros for SPSS. Current teaching includes Quantitative Marketing Research and Advanced Research Methods. Recent publications (2025) address customer reactance in sustainability programs and meta-analytic techniques . Methodological contributions appear in journals like Journal of Service Research and Frontiers in Psychology . He supervises 3 postgraduate students including Chaojie Yang. Associate Editor, Sustainability Futures (Elsevier) External Examiner roles at Xi’an-Jiaotong Liverpool, Regent’s University London, and past at Imperial College London Co-chair: AMA Winter Conference 2020 (Marketing Analytics track) His inventions include statistical programs for regression analysis, widely adopted by researchers globally. He contributes to circular economy research and pandemic-induced behavioral change studies.