Doğa Istanbulluoglu

Dr Doğa Istanbulluoglu is a Lecturer in the Department of Marketing at the Birmingham Business School, University of Birmingham. She holds a PhD in Marketing from the same institution and teaches undergraduate courses such as 'Research Methods'. She also serves as the EDI Representative for the Marketing Department and PGTA Coordinator for both Marketing and Strategy & International Business Departments.

Education:

• Postgraduate Certificate in Academic Practice (Distinction), Centre for Learning and Academic Development, University of Birmingham (2017)
• PhD in Marketing, University of Birmingham (2014)
• MSc in Marketing (Merit), University of Birmingham (2008)
• BSc in Business Management (High Honour), Bilkent University, Turkey (2007)

Her research focuses on online consumer behavior, particularly on social media platforms. She investigates negative consumer behaviors such as complaining, negative word-of-mouth, boycotts, and anti-consumption, as well as problematic technology use including smartphone addiction. Her work emphasizes post-purchase behaviors and the psychological and social dynamics behind consumer dissatisfaction and resistance.

The recent articles show a strong trend in digital consumer behavior, with recurring themes in anti-consumption, fake online reviews, complaint handling, and technology overuse. Her research combines marketing theory with psychological and sociological insights, often using empirical methods to analyze consumer responses in digital environments.

Dr Istanbulluoglu has published in leading journals such as European Journal of Marketing, Computers in Human Behavior, and Information Technology & People. Her work contributes to understanding ethical issues in digital marketing and strategies for effective online customer engagement and service recovery.

She supervises postgraduate research and is involved in academic leadership through her PGTA and EDI roles. While no formal grants or doctoral students are listed, her collaborative publications suggest active research partnerships. She does not appear to lead a dedicated lab but contributes to interdisciplinary discussions on consumer ethics and digital behavior.