Rumman Hassan

Rumman Hassan is a Lecturer in Marketing at the School of Business, University of Southern Queensland. He holds qualifications including a BBusAdm (North South, 1999), MBA (North South, 2001), MCom (UNSW, 2006), and PhD (UNE, 2014). His research focuses on consumer behavior, services marketing, and AI-driven digital marketing strategies.

His teaching responsibilities include courses such as MKT1002 Consumer Psychology and MKT3001 Marketing Intelligence. Key research contributions span digital transformation in real estate, blockchain applications in marketing, and transit-oriented development impacts on urban transportation.

• Professional Membership: ANZMAC
• Supervision: Principal/Associate supervisor for doctoral and master's research in areas like consumer behavior, digital marketing, and sustainable tourism.

His work bridges theoretical frameworks with practical insights, addressing topics such as Muslim consumer behavior, green advertising, and the role of narratives in reducing consumer stress during waiting periods.