Rajesh Rajaguru

Rajesh Rajaguru is a Senior Lecturer in Marketing at the Tasmanian School of Business and Economics (TSBE), University of Tasmania. He is actively engaged in research, teaching, and industry collaboration, with a focus on marketing management, consumer behavior, sustainability, and digital technologies. His work bridges academia and practice, particularly in service ecosystems, SME resilience, and ethical consumption.

Research Interests:

• Marketing Management and Strategy
• Consumer Behavior and Decision-Making
• Sustainability and Responsible Consumption
• Digital Marketing and eWOM
• Blockchain and AI in Consumer Trust
• Service Exclusion and Inclusive Service Design
• SME Resilience and Market Shaping

His recent publications reflect a strong trend toward interdisciplinary research, integrating insights from psychology, information systems, and environmental science. A significant portion of his work explores how technology and sustainability concerns influence consumer trust and purchasing behavior, particularly in food, hospitality, and retail sectors. He also investigates pedagogical innovations in higher education and supply chain dynamics in emerging markets.

Scientific Awards and Recognition:

• Certified Practicing Marketer, Australian Marketing Institute (since 2019)

Supervision and Grants:

Rajesh Rajaguru has successfully supervised multiple PhD students to completion and is currently supervising a doctoral candidate on SME resilience. He has secured both internal and external funding, including grants from the University of Tasmania, Australian Institute of Business, and the Korean Government. He is also a key participant in the Marine Bioproducts Cooperative Research Centre, a major $59 million initiative funded by the Australian Government and industry partners.

Labs and Research Teams:

He collaborates within interdisciplinary research teams focused on service ecosystems, sustainable business models, and digital transformation. His work is aligned with the UN Sustainable Development Goals, particularly Responsible Consumption and Production, Industry, Innovation and Infrastructure, and Climate Action.