Denni Arli

Denni Arli is an Associate Professor in Marketing and Discipline Lead at the Tasmanian School of Business and Economics (TSBE), University of Tasmania. He has previously held academic positions at the University of Minnesota Duluth, USA, and Griffith University, Australia, demonstrating a strong international academic trajectory. His primary affiliation is with the Department of Marketing within the TSBE, where he contributes significantly to research, teaching, and leadership.

His educational qualifications include a PhD in Marketing from the University of New South Wales, a Master of Arts in International Business from St. Mary's University of Minnesota, USA, and a Bachelor of Architecture from Petra Christian University, Indonesia. These diverse academic foundations underpin his multidisciplinary research approach.

Denni Arli's research centers on critical social and ethical dimensions of consumer behavior. His principal areas of interest include Social Marketing, Consumer Ethics, Corporate Social Responsibility (CSR), Consumer Religiosity, and Marketing Technology. He investigates how values, beliefs, and societal issues influence marketing practices and consumer decisions, particularly in contexts involving sustainability, health, and digital innovation. His work often adopts a cross-cultural perspective, engaging with collaborators from Australia, the USA, New Zealand, India, and Indonesia.

His recent publications (2023–2025) reveal a consistent and impactful research agenda focused on ethical consumerism, digital marketing ethics, sustainability, and the role of religiosity in shaping consumer attitudes. Topics range from cultured meat acceptance and green marketing orientation to eWOM in tourism and privacy concerns in online advertising. These works are published in top-tier journals such as the Journal of Business Ethics, European Journal of Marketing, and Marketing Intelligence and Planning, indicating high scholarly impact and thematic coherence.

• Associate Editor, Marketing Intelligence and Planning (since June 2023)
• Editorial Review Board Member, Journal of Business Ethics, Springer (since February 2023)

Denni Arli is actively involved in research supervision and grant acquisition. He currently supervises doctoral research on sustainable rural markets, cultured meat acceptance, and entrepreneurial intention among youth. He has successfully secured competitive external funding, including an Australian Research Council (ARC) Linkage Grant and grants from the Department of Foreign Affairs and Trade, supporting projects on social marketing interventions in Australia and Indonesia. These projects address pressing societal challenges such as alcohol use, obesity, tourism recovery, and sustainability education.

He leads and participates in funded research initiatives, including a consultancy for the Tasmanian Greens on greyhound racing industry transition and a DFAT-funded project to equip Indonesian teachers with sustainability education tools. These engagements highlight his commitment to applying academic research to real-world policy and community outcomes.