Nader Tavassoli

Nader Tavassoli is a Professor of Marketing at London Business School (LBS), where he has served since 2002. Previously, he held positions at MIT Sloan School of Management, including Associate Professor of Marketing and Richard Leghorn Professor of Entrepreneurship. He is the Faculty Advisor for LBS Publishing and founder of the Behavioural Research Lab and the Walpole Luxury Management Programme. A recipient of LBS' Excellence in Teaching Award, his research focuses on branding, consumer cognition, and marketing strategy.

His academic journey includes a BA and MBA from Syracuse University and an MPhil/PhD from Columbia Business School. Nader has advised over 100 organizations, spanning Fortune 500 firms and startups, specializing in branding, internal brand management, and executive education. His work bridges academic research with practical business impact, emphasizing consumer behavior, cross-cultural marketing, and leadership.

Key contributions include pioneering insights on employee-based brand equity, the role of branding in labor markets, and sustainable tourism pricing strategies. His recent articles explore topics like Red Bull's fashion expansion and Bhutan's tourism policies, reflecting his interest in innovative market strategies and global challenges.

Nader’s awards highlight his teaching excellence, while his entrepreneurial spirit is evident in founding academic and industry programs. He remains active in executive education, offering courses on marketing, leadership, and luxury management.