Markus Kramer

Markus Kramer is a Visiting Professor in Strategic Brand Management at Bayes Business School, City, University of London, and holds honorary roles at NEOMA Business School. He holds degrees from UC Berkeley, Oxford, and MIT. His research focuses on strategic brand positioning, luxury branding, and purpose-driven leadership. Kramer advises global brands like Harley-Davidson, Aston Martin, and DHL, emphasizing brand culture, customer experience, and long-term strategy. Notable works include The Guiding Purpose Strategy and the Responsible Investment Brand Index (RIBI™). His articles explore luxury principles, brand innovation, and market differentiation. He teaches executives and MBA students, blending academic rigor with industry insights from his CMO roles at Fortune 500 firms.

• Education: UC Berkeley (Marketing), Oxford MBA (Honors), MIT (Fintech)
• Teaching: Bayes Business School, Cass Business School, NEOMA
• Research: Luxury branding, brand purpose, strategic positioning

His work highlights leveraging tradition, scarcity, and storytelling to build enduring brands. He emphasizes aligning brand values with organizational culture and customer needs, driving growth through ethical and sustainable practices.