Emmanuelle RIGAUD

Emmanuelle RIGAUD is an Associate Professor at SKEMA Business School in Paris, specializing in Marketing with a focus on Luxury Management and Brand Strategy. She holds a Ph.D. in Business Strategy from Université Paris Nanterre and a Master's in Human Resources from Université Paris 1 Panthéon-Sorbonne. Her career includes academic roles at NEOMA Business School, ESCP Business School, and Université Paris-Est Marne-la-Vallée. She also has professional experience as a consultant for Coty Inc. and as an Operational Marketing Director at LVMH Parfums.

Her research explores strategic marketing in luxury industries, coopetition dynamics, brand management, and legal-strategic intersections. Key contributions include analyses of supplier strategies in luxury value chains, brand heritage preservation, and cultural impacts on luxury consumption. She has authored/co-authored books such as Management du luxe: Opportunités et Challenges and edited volumes on new luxury management paradigms.

RIGAUD's work bridges theoretical frameworks with practical industry insights, addressing challenges like value chain reconfiguration and sustainable growth in luxury sectors. Her research frequently employs case studies from renowned brands like Louis Vuitton, Taittinger, and Longchamp.