Ian Phau

Ian Phau is a John Curtin Distinguished Professor at the School of Management and Marketing, Faculty of Business and Law, Curtin University. He serves as Director of the Luxury Branding Research Cluster and holds a portfolio in the Office of the Provost. His research focuses on luxury branding, counterfeiting, tourism, and consumer behavior, with collaborations with brands like LVMH and Prada. He has been awarded the Emerald Leading Editor Award (2007) and multiple teaching accolades, including the ALTC Excellence in Teaching Award.

Research interests include country image, luxury travel, and brand sustainability. His 15+ years of teaching experience span Asia and Europe, emphasizing innovative pedagogy. Notable awards include Emerald Outstanding Reviewer Awards (2008–2009), Curtin Excellence in Teaching Awards, and national recognition for supervision.

Publications span journals like Journal of Business Research and Journal of Advertising, with recent work on AI in tourism and sustainable luxury. His research trends highlight luxury branding, ethical consumption, and digital transformation in marketing.

• Awards: Leading Editor (2007), Teaching Excellence (2008–2009), Emerald Recognition (2007–2009)
• Advising: Supervised numerous postgraduate students, emphasizing ethical and innovative practices
• Labs/Teams: Leads the Luxury Branding Research Cluster, exploring global luxury markets and consumer trends