About
Associate Professor Min Teah is an academic at Curtin University, affiliated with the School of Management and Marketing within the Faculty of Business and Law. Her research centers on consumer behavior, brand mimicry, ethical consumption, and sustainability in luxury branding, with a focus on psychophysiological methods and virtual reality applications in marketing. She has supervised students at Honours, Master’s, and PhD levels and contributed to industry projects with entities like Livelynk and Shiseido.
- Research Interests: Brand Mimicry, Ethical Consumption, Food Marketing, Luxury Branding.
- Teaching Roles: BLAW1002 Markets and Legal Framework, MKTG5013 Brand Semiotics and Storytelling, MKTG5011 Brand Design Aesthetics.
Her recent publications explore sustainability in luxury branding, eco-resort consumer psychology, and sensory retail experiences. She has received multiple awards for innovation and teaching excellence, including Curtin Business School Industry Connected 'Innovator of the Year' and 'FBL HDR Supervisor of the Year'.
- Curtin Commercial Innovation Awards 2016 - Biometric Market Research Laboratory (Team)
- Faculty of Business and Law HDR Supervisor of the Year 2019
- KSMS Dissertation Competition Best Dissertation (Premier) Award 2014
As Director of Graduate Research, she actively mentors students and participates in academic service through conference organization, journal editing, and peer review. Her work bridges academia and industry, emphasizing practical applications of marketing theory.
