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Associate Professor Chen Lou is a faculty member at the Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU), Singapore. Her research focuses on consumer psychology and advertising effects, exploring how marketing communications influence behavior through information processing mechanisms. She investigates topics like influencer marketing, content strategies, and the psychological impacts of brand communications. A mixed-methods researcher, she employs techniques such as eye-tracking, psychophysiological measures, and big data analytics (e.g., sentiment analysis). Dr. Lou holds editorial roles at journals including the International Journal of Advertising and Journal of Interactive Advertising , and serves on committees for organizations like the American Academy of Advertising (AAA) and the International Communication Association (ICA). She earned her Ph.D. from Michigan State University, an M.S. from Ohio University, and a B.A. from Wuhan University. Her research has been recognized with awards such as the 2021 Mary Alice Shaver Promising Professor Award (AAA) and multiple best article awards. She actively supervises student projects, including top-winning FYPs at NTU. Key research areas include: Influencer marketing dynamics and virtual influencers Social media platform affordances and advertising effectiveness Brand activism and message framing Psychological ownership in content marketing Consumer responses to ethical and cultural messaging

• Consumer Psychology
• Advertising Effects
• Brand Communications
• +6 more

Prof Lee Kwan Min is a Professor and the inaugural Korea Foundation Professor in Contemporary Korean Society and New Media at Nanyang Technological University’s Wee Kim Wee School of Communication and Information (WKWSCI), where he directs the UX Lab. He holds a Ph.D. from Stanford University and has held leadership roles, including founding director of Interaction Science Research Center at Sungkyunkwan University and Vice President at Samsung Electronics, overseeing UX strategy and innovation. His research focuses on user experience (UX), human-machine interaction (HCI/HRI/HAI), digital culture, and Korean society’s technological evolution. He has secured over $12M in research grants and holds patents in display interfaces and gesture control. Notable awards include ICA Fellowship and USC Mellon Teaching Award. Education: Ph.D. (Stanford University), M.A./B.A. (implied from career timeline). Previous affiliations include Sungkyunkwan University (SKKU) and the University of Southern California (USC), where he was tenured at 40. His work bridges academia and industry, advising startups in fintech, smart mobility, and UX design. Research Interests: UX design and evaluation Social/psychological impacts of ICT Human-robot/vehicle interaction Smart cities and disruptive technologies Korean digital society studies Recent work trends emphasize conversational interfaces in vehicles, metaverse analysis, and Fintech agents. His articles explore topics like autonomous vehicle trust, cross-cultural gaming psychology, and VR advertising. Awards include ICA Fellow status and multiple top-paper recognitions. Grants and Patents: Over $12M funding from NSF, Samsung, and Korean/US governments. Patents span smart displays, gesture control, and multimedia systems. Advises global firms on UX strategies and innovation. Labs/Teams: Director of UX Lab at NTU, leading interdisciplinary research. Collaborates with MIT Cognet and editorial boards of top journals like Journal of Communication and Human Communication Research .

• Human-Computer Interaction
• User Experience (UX)
• Digital Culture
• +5 more

Dr. TAN Wee Kek is an Associate Professor (Educator Track) in the Department of Information Systems and Analytics at the National University of Singapore's School of Computing. He served as Assistant Dean in the School's Office of Student Life from 2019 to 2024 and has been a Fellow of the NUS Teaching Academy since 2017. He holds a Doctor of Philosophy in Information Systems and Bachelor of Computing in Information Systems (First Class Honours) from NUS, and previously earned a Diploma in Computer Information Systems from Singapore Polytechnic. His research focuses on Technology-Enhanced Learning (TEL), particularly artificial intelligence applications in education, and consumer-based information technology including online decision aids, social computing, virtual worlds, and consumer cloud services. His methodological approach primarily employs design science paradigms. Publication analysis reveals his scholarly work spans educational technology, e-commerce systems, human-computer interaction, and information systems pedagogy, with recent emphasis on learning analytics and AI-enhanced educational frameworks. Major Honors: Commendation Medal from Singapore's President (2017) Multiple Annual Teaching Excellence Awards (2009-2024) Crystal Service Award, WorldSkills Singapore Council (2018) Lee Kuan Yew Award for Mathematics and Science (2001)

• Technology-Enhanced Learning
• Artificial Intelligence in Education
• Consumer-based Information Technology
• +5 more

ONG Siow Heng is a Full-time Professor of Communication Management (Education) at the Lee Kong Chian School of Business, Singapore Management University (SMU). He concurrently serves as Dean of International Affairs (2018–present) and previously held roles such as Dean of Students (2011–2018) and Director of the Centre for Scholars' Development (2006–present). His research focuses on intercultural communication, public campaigns, and cross-cultural management. Education: PhD in Communication from Northwestern University (1994) His work explores cultural nuances in education, organizational behavior, and crisis communication. He has authored/co-authored books like Metaphor and Public Communication: Selected Speeches of Lee Kuan Yew and Goh Chok Tong (2006) and edited volumes on intercultural competencies in higher education. He serves on the editorial board of the European Journal of International Management and has contributed to global management case studies analyzing leaders like Richard Branson. His research bridges communication theory with practical applications in corporate and educational contexts. Key Roles: Academic leadership, intercultural training, and organizational ethics.

• Intercultural Communication
• Public Campaigns
• Communication and Popular Culture
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Teo Hock Hai is Provost's Chair Professor of Information Systems at the National University of Singapore's School of Computing, serving as Director for Humanities & Social Sciences Research in the NUS Office of the Deputy President. He previously headed the Department of Information Systems (2008-2015) and served as Vice-Dean for Corporate Communications. He holds PhD, MSc, and BSc degrees in Computer and Information Sciences from NUS. His research integrates Health Informatics , Digital Transformation , and Open Innovation , with current projects including multilingual dementia detection tools, AI-powered smoking cessation platforms, diabetes management apps, and crew fatigue prediction systems. His work emphasizes the design of IT artifacts to improve health outcomes, decision-making, and educational systems. His publications focus on AI applications in healthcare decision-making, behavioral responses to environmental data, digital platform architectures, and gamification strategies. Recent work examines AI's role in diagnostic workflows, pollution impact on exercise behavior, and emotion-driven information diffusion during health crises. Awards include the Information Management Research Award MIS Quarterly Reviewer of the Year (2004) Multiple best paper awards at international conferences He leads projects funded by national agencies and industry partners including Singapore Airlines, focusing on healthcare AI and digital resilience. He teaches doctoral courses on contemporary IS theories and mentors graduate researchers in health informatics and digital innovation.

• Health Informatics
• Digital Transformation
• Open Innovation
• +4 more

Sandeep R. CHANDUKALA is a Full-time Associate Professor of Marketing and Lee Kong Chian Fellow at the Lee Kong Chian School of Business, Singapore Management University. His research focuses on new technologies in marketing, retail analytics, Bayesian applications, and quantitative models for advertising and new product development. He holds a Ph.D. in Marketing from The Ohio State University (2008), an MBA from the University of Texas, Dallas (2002), and engineering degrees from the University of Minnesota and Osmania University. Education: Ph.D. Marketing (Ohio State), MBA (UT Dallas), M.S. Computer Engineering (Minnesota), B.E. Instrumentation (Osmania) His research explores immersive retailing, AR applications in retail, and data-driven marketing strategies. He has published in top journals like Journal of Marketing and Journal of Retailing , receiving the 2022 AMA/MSI/H. Paul Root Award for impactful marketing practice contributions. His work bridges academic insights with real-world retail challenges, emphasizing consumer behavior in digital and physical spaces. Teaching excellence awards include the 2020 MiM Excellent Teaching Award and multiple Dean's Honours recognitions. His research funding includes the 3M Junior Faculty Grant and Lee Kong Chian Fellowship. He has contributed case studies on generative AI in advertising, omni-channel strategies, and influencer analytics. His interdisciplinary expertise spans digital transformation, AI-driven decision-making, and competitive brand strategies.

• Marketing
• Retail Analytics
• Bayesian Applications
• +10 more

Joselyn Sim is a design educator and Programme Leader at LASALLE College of the Arts, Singapore. She holds a Master of Arts in International Communication from Macquarie University and a BA in Design from Curtin University of Technology. Her career at LASALLE began in 2003, where she has driven curriculum advancements and pedagogical innovation. Faculty of Design, LASALLE College of the Arts Programme Leader, MA Design Her research focuses on the evolution of design education, integrating design thinking into pedagogy, and exploring social media's impact on creativity in Asia. She has presented at international conferences including Cumulus and The Asian Conference on Education. Joselyn's students have excelled in global competitions like D&AD New Blood and Cannes Young Lions. She pioneered community projects in Changi Women's Prison, enhancing creative employability skills. Her prior experience includes leading branding projects in Hong Kong for brands like MTV Asia and ELLE Hong Kong.

• Design Education
• Design Thinking
• Creative Pedagogy
• +5 more

Han Minju is an Assistant Professor of Marketing at the Lee Kong Chian School of Business (LKCSB), Singapore Management University. She holds a Ph.D. and M.Phil. in Marketing from Yale University (2021, 2018) and a B.A. in Psychology from Brown University (2014). Her research focuses on nostalgia-driven branding, consumer decision-making under novel contexts (e.g., technology adoption), and psychological effects of time perception in modern settings like quarantine. She explores how heritage branding impacts consumer evaluations of modern products and investigates boredom management strategies through task context manipulation. Education: Ph.D. in Marketing, Yale University (2021) M.Phil in Marketing, Yale University (2018) B.A. Psychology, Brown University (2014) Her work bridges consumer behavior with psychological principles, emphasizing real-world applications in marketing strategy. Recent studies address pandemic-related temporal distortions, communal nostalgia motivations, and the tension between heritage branding and product innovation. She has published in prestigious journals like the Journal of Consumer Research and Journal of Consumer Psychology. No scientific awards are explicitly listed in the provided materials. Her research has not yet been linked to specific grants or student advisories in the text.

• Nostalgia and Heritage Branding
• Consumer Judgment and Decision-Making
• Consumer Experiences and Well-being
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Professor Susanna Leong is the Vice Provost (Masters Programs & Lifelong Education) at the National University of Singapore (NUS) and holds a Professorship in the Department of Strategy and Policy at the NUS Business School. She oversees continuous education initiatives and previously served as Vice-Dean of the Graduate Studies Office. Her academic background includes degrees from NUS and University College London, with a legal training as an Advocate and Solicitor in Singapore. Educations: National University of Singapore (LLB) University College London (Advanced Legal Studies) Research interests focus on intellectual property law, technology-related laws, and commercial law applications. Her work bridges legal frameworks with business decision-making, particularly in areas like trademark protection, digital exhaustion, and cross-border IP enforcement. Publications include Intellectual Property Law of Singapore (2023), cited by Singapore's highest courts, and analyses of EU-US slogan protection and ASEAN trademark harmonization. Teaching methods emphasize case-based learning and student-centered approaches, addressing challenges of legal education for non-law business students. She has pioneered outcome-based curricula and seminar-style teaching for advanced modules. Awards: Outstanding Educator Award (Department of Strategy & Policy) Professional contributions include roles at the World Intellectual Property Organization (WIPO) Arbitration Center, Singapore Copyright Tribunal, and regional arbitration panels. She actively advocates for IP policy modernization and legal education innovation.

• Intellectual Property Law
• Technology-Related Laws
• Private Law and Civil Obligations
• +6 more

Lo Siaw Ling is an Associate Professor of Information Systems (Education) at Singapore Management University's School of Computing and Information Systems, serving as Pedagogy Mentor. She holds a PhD from University of Newcastle (2017) and teaches Digital Analytics Technology and Digital Business Transformation. Research bridges educational technology, NLP, and crisis informatics. Key areas include AI-enhanced learning systems, educational data mining, and crisis information extraction from social media. Publications focus on NLP applications in education and crisis management, particularly transformer-based models for actionability extraction (2023-2025). Recent work explores AI grading systems, doubt detection algorithms, and sentiment analysis for crisis events. No documented scientific awards. Teaches analytics and digital transformation courses. No PhD advisees listed. Develops educational technologies including doubt identification systems and learning analytics dashboards based on student reflections.

• Educational Analytics
• Natural Language Processing
• Crisis Informatics
• +1 more

Jerry PING Wenjie is a **Part-Time Lecturer** at the **Department of Information Systems and Analytics**, part of the **School of Computing** at the **National University of Singapore**. He teaches the course **FT5009 Contemporary Topics in Financial Data Analytics**. His research focuses on crisis management strategies, information privacy in online contexts, consumer engagement via digital tools like advergames, and the impact of social media brand communities on purchasing behavior. His work bridges strategic management, consumer behavior analysis, and cybersecurity implications of social media interactions. Notable research contributions include studies on contingency-based crisis management frameworks, peer-driven privacy concerns in social networks, and experimental evaluations of interactive marketing tactics. Despite no listed awards or grants, his publications reflect interdisciplinary engagement between information systems, marketing, and organizational behavior.

• Financial Data Analytics
• Crisis Management
• Information Privacy
• +3 more

Ms. Yam Min Yee Angeline serves as Senior Lecturer and Assistant Chair (Strategy and Planning) at Nanyang Technological University's School of Art, Design and Media in Singapore, specializing in Visual Communication with teaching expertise in Brand Design and Typography. Her academic credentials include: Master of Art in Design Leadership from Middlesex University London Bachelor of Fine Arts in Media & Graphic Design from The London College of Communication, University of the Arts Her research integrates Visual Communication theory with practical applications in Brand Design and Typography , informed by extensive industry experience in UK and Singapore branding sectors. This interdisciplinary work bridges Art , Design , and Media through client-focused strategic development frameworks. Professional narrative demonstrates strong industry-academia translation capabilities with emphasis on accounts management and business development within creative industries, though specific grant history remains undocumented in source materials.

• Visual Communication
• Brand Design
• Typography
• +3 more

Dr Natalia Grincheva serves as Programme Leader for the BA (Hons) Arts Management at LASALLE College of the Arts, where she leverages her PhD in Digital Humanities and MA in Arts Management to advance innovative pedagogy. An internationally recognized expert in contemporary museology and digital diplomacy, she bridges academic research with practical industry engagement through partnerships with UNESCO and the International Federation of Coalitions for Cultural Diversity. Her research expertise spans digital spatiality in museum contexts, soft power measurement, and non-Western diplomatic frameworks. Through projects like the Museum Soft Power Map geo-visualization system, she pioneers methodological approaches to analyzing cultural influence, with particular focus on Louvre Abu Dhabi, State Hermitage Museum, and transnational animation diplomacy. Her work critically examines tensions between local identities and global cultural flows in museum practice. Dr Grincheva's scholarly impact is demonstrated through 30+ publications including two landmark Routledge monographs (2019-2020) and articles in The Hague Journal of Diplomacy and Digital Scholarship in the Humanities . Her publications reveal consistent exploration of digital mediation in cultural diplomacy, with increasing emphasis on decolonial perspectives and hybrid institutional models since 2018. Award Highlights: Fulbright Scholar (2007–2009) Quebec Fund Researcher (2011–2013) Australian Endeavour Fellow (2012–2013) SOROS Research Grant recipient (2013–2014) Oxford Digital Diplomacy Research Center Fellow (2020) Her professional practice integrates academic research with real-world cultural policy through UNESCO advisory roles (2011), Coalition for Cultural Diversity reports (2012-2014), and industry placements at ACMI X creative hub (2017-2019). Current projects focus on developing geo-visualization tools for soft power measurement and advancing non-Western theoretical frameworks in museum diplomacy studies. Dr Grincheva leads the Museum Soft Power Map initiative, a collaborative digital project creating dynamic web applications for spatial analysis of cultural influence. Her work with the Cultural Research Network (2018-2020) established new methodological standards for evaluating digital museum outreach and international audience engagement.

• Contemporary Museology
• Digital Diplomacy
• International Cultural Relations
• +3 more

Fiona Fui-Hoon is a Professor of Information Systems at the School of Computing and Information Systems , Singapore Management University . Her research focuses on Human-Computer Interaction (HCI) , Digital Transformation , and Generative AI Governance . Education: PhD in Information Systems, University of British Columbia (1997) Her work bridges neuroscience and behavioral analytics through EEG-based studies on flow experience in gaming , while addressing AI ethics in privacy, fake news, and metaverse applications. Recent publications emphasize digital risk assessment , collaborative systems , and gamification in enterprise software . She mentors PhD candidates Mohamed Dhameem and Wu Young Jiaqi , and her expertise spans digital business , human-machine systems , and strategic IT management .

• Human-Machine Collaborative Systems
• Human-Computer Interaction
• Information Systems & Technology
• +2 more

Xiuping Li is an Associate Professor of Marketing at the National University of Singapore (NUS Business School). She currently serves as Deputy Head of the Marketing Department since January 2023. Her academic career began with a PhD in Marketing from the University of Toronto (2006), preceded by a Master of Management (2001) and Bachelor of Arts (Economics) from Dalian University of Science & Technology (1999). Her research focuses on consumer judgment and decision-making, particularly exploring topics like intertemporal choice, brand evaluation, and the impact of physiological states on consumption. Notable contributions include studies on the effects of social exclusion on advertising persuasion, the role of unpacking in calorie budgeting, and leveraging user-generated content for product promotion. Her work spans prestigious journals such as Journal of Consumer Research , Management Science , and Journal of Marketing Research . Key areas of investigation include consumer behavior under motivational states, cross-cultural marketing dynamics, and the psychological mechanisms behind consumer choices. Xiuping Li has secured research grants from institutions including the National Natural Science Foundation of China and the University Research Committee of the University of Hong Kong, supporting projects on ad choice effects and video advertising effectiveness.

• Consumer Judgment And Decision Making
• Pricing And Loyalty Program
• Time Preference And Intertemporal Choice In Consumption
• +7 more