Sandeep R. CHANDUKALA

Sandeep R. CHANDUKALA is a Full-time Associate Professor of Marketing and Lee Kong Chian Fellow at the Lee Kong Chian School of Business, Singapore Management University. His research focuses on new technologies in marketing, retail analytics, Bayesian applications, and quantitative models for advertising and new product development. He holds a Ph.D. in Marketing from The Ohio State University (2008), an MBA from the University of Texas, Dallas (2002), and engineering degrees from the University of Minnesota and Osmania University.

• Education: Ph.D. Marketing (Ohio State), MBA (UT Dallas), M.S. Computer Engineering (Minnesota), B.E. Instrumentation (Osmania)

His research explores immersive retailing, AR applications in retail, and data-driven marketing strategies. He has published in top journals like Journal of Marketing and Journal of Retailing, receiving the 2022 AMA/MSI/H. Paul Root Award for impactful marketing practice contributions. His work bridges academic insights with real-world retail challenges, emphasizing consumer behavior in digital and physical spaces.

Teaching excellence awards include the 2020 MiM Excellent Teaching Award and multiple Dean's Honours recognitions. His research funding includes the 3M Junior Faculty Grant and Lee Kong Chian Fellowship.

He has contributed case studies on generative AI in advertising, omni-channel strategies, and influencer analytics. His interdisciplinary expertise spans digital transformation, AI-driven decision-making, and competitive brand strategies.