LI Linyi

LI Linyi is a Full-time Assistant Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University. Their research focuses on Digital Marketing, Generative AI, Online Reviews, Travel & Tourism, and Sustainability. Notable awards include the 2025 Best Marketing Paper in Management Science Award and multiple Dean's Teaching Honour List recognitions.

• Education:
• Ph.D. in Business Administration (Marketing), University of Utah (2020)
• M.S. in Business and Management: Information Systems, University of Maryland (2014)
• B.S. in Economics (Finance), Southwestern University of Finance and Economics (2012)

Research explores how online reviews influence consumer behavior across product generations, leveraging AI and digital analytics. Recent work emphasizes sustainability in marketing and social media strategies. Awards include grants from the Singapore Ministry of Education and fellowships like the AMA-Sheth Doctoral Consortium.

Teaching excellence is highlighted by consistent Dean’s Honour List placements. Research grants total over S$67,000, supporting studies in retail analytics and marketing strategy. Active in academic communities, LI has contributed to conferences and peer-reviewed journals in digital business and operations management.