Fiona Fui-Hoon

Fiona Fui-Hoon is a Professor of Information Systems at the School of Computing and Information Systems, Singapore Management University. Her research focuses on Human-Computer Interaction (HCI), Digital Transformation, and Generative AI Governance.

• Education: PhD in Information Systems, University of British Columbia (1997)

Her work bridges neuroscience and behavioral analytics through EEG-based studies on flow experience in gaming, while addressing AI ethics in privacy, fake news, and metaverse applications. Recent publications emphasize digital risk assessment, collaborative systems, and gamification in enterprise software.

She mentors PhD candidates Mohamed Dhameem and Wu Young Jiaqi, and her expertise spans digital business, human-machine systems, and strategic IT management.