Natalia Grincheva

Dr Natalia Grincheva serves as Programme Leader for the BA (Hons) Arts Management at LASALLE College of the Arts, where she leverages her PhD in Digital Humanities and MA in Arts Management to advance innovative pedagogy. An internationally recognized expert in contemporary museology and digital diplomacy, she bridges academic research with practical industry engagement through partnerships with UNESCO and the International Federation of Coalitions for Cultural Diversity.

Her research expertise spans digital spatiality in museum contexts, soft power measurement, and non-Western diplomatic frameworks. Through projects like the Museum Soft Power Map geo-visualization system, she pioneers methodological approaches to analyzing cultural influence, with particular focus on Louvre Abu Dhabi, State Hermitage Museum, and transnational animation diplomacy. Her work critically examines tensions between local identities and global cultural flows in museum practice.

Dr Grincheva's scholarly impact is demonstrated through 30+ publications including two landmark Routledge monographs (2019-2020) and articles in The Hague Journal of Diplomacy and Digital Scholarship in the Humanities. Her publications reveal consistent exploration of digital mediation in cultural diplomacy, with increasing emphasis on decolonial perspectives and hybrid institutional models since 2018.

Award Highlights:

• Fulbright Scholar (2007–2009)
• Quebec Fund Researcher (2011–2013)
• Australian Endeavour Fellow (2012–2013)
• SOROS Research Grant recipient (2013–2014)
• Oxford Digital Diplomacy Research Center Fellow (2020)

Her professional practice integrates academic research with real-world cultural policy through UNESCO advisory roles (2011), Coalition for Cultural Diversity reports (2012-2014), and industry placements at ACMI X creative hub (2017-2019). Current projects focus on developing geo-visualization tools for soft power measurement and advancing non-Western theoretical frameworks in museum diplomacy studies.

Dr Grincheva leads the Museum Soft Power Map initiative, a collaborative digital project creating dynamic web applications for spatial analysis of cultural influence. Her work with the Cultural Research Network (2018-2020) established new methodological standards for evaluating digital museum outreach and international audience engagement.