HAN Minju

Han Minju is an Assistant Professor of Marketing at the Lee Kong Chian School of Business (LKCSB), Singapore Management University. She holds a Ph.D. and M.Phil. in Marketing from Yale University (2021, 2018) and a B.A. in Psychology from Brown University (2014). Her research focuses on nostalgia-driven branding, consumer decision-making under novel contexts (e.g., technology adoption), and psychological effects of time perception in modern settings like quarantine. She explores how heritage branding impacts consumer evaluations of modern products and investigates boredom management strategies through task context manipulation.

• Education:
  • Ph.D. in Marketing, Yale University (2021)
  • M.Phil in Marketing, Yale University (2018)
  • B.A. Psychology, Brown University (2014)

Her work bridges consumer behavior with psychological principles, emphasizing real-world applications in marketing strategy. Recent studies address pandemic-related temporal distortions, communal nostalgia motivations, and the tension between heritage branding and product innovation. She has published in prestigious journals like the Journal of Consumer Research and Journal of Consumer Psychology.

No scientific awards are explicitly listed in the provided materials. Her research has not yet been linked to specific grants or student advisories in the text.