About
Mercede Daugherty serves as Assistant Director of Marketing in the Bookstore at Hope College while holding academic and athletic appointments: she instructs Health Dynamics (KIN-140-012) in the Kinesiology Department and serves as assistant softball coach.
Her educational credentials include:
- M.S. in Business Administration (MBA) from Trine University
- M.S. in Business Analytics (MSBAN) from Trine University
- B.S. in Business Management with minors in Marketing and Leadership from Trine University
Professional interests bridge Kinesiology and business domains, emphasizing Health Education through her course instruction and Sports Coaching via athletic mentorship. Her background in Marketing and Leadership informs her approach to student development, focusing on creating impactful educational experiences that foster personal growth.
Award recognition is not documented in available sources. As assistant softball coach, she mentors student-athletes in academic goal setting and time management, driven by her philosophy: "Don’t let anyone tell you that you can’t do something. Make your own victories." She challenges peers to cultivate "a culture of excellence" through daily commitment.
Mercede attributes her connection to Hope College to "pride, culture and excellence," highlighting the community's welcoming environment and world-class facilities as foundational to her professional fulfillment.
