Kirk Plangger

Professor Kirk Plangger holds a Chair in Marketing and serves as Associate Dean (Doctoral Studies) at King's Business School, King’s College London. He is a leading researcher in digital marketing, consumer behaviour, and AI-driven marketing strategies.

• PhD in Marketing and Consumer Behaviour, Simon Fraser University
• MBA in General Management, Simon Fraser University
• BA (Honours) in Economics, University of Western Ontario

His research focuses on how digital technologies transform consumer behaviour and organizational marketing strategies. Key areas include AI in advertising, deepfakes, consumer privacy, brand transparency, gamification, and immersive technologies. He explores ethical and strategic implications of synthetic media, algorithmic bias, and customer surveillance.

His recent publications span top journals such as the Journal of the Academy of Marketing Science, Psychology & Marketing, and Journal of Advertising. Themes across his latest work include reimagining marketing for social good, responsible digital implementation, perceived brand transparency, and the future of immersive advertising in the metaverse. His research integrates AI, behavioural insights, and strategic marketing frameworks.

• KingsCAT: Capture and Analysis Tool for Social Media Research (2024, Other distinction)

Professor Plangger is an Associate Editor at the Journal of Advertising Research (Technology & AI in Advertising) and serves on editorial boards of multiple journals. He has secured funding from the Leverhulme Trust, EPSRC, British Academy, and SSHRC. He is actively involved in PhD supervision and executive education, and his work contributes to UN Sustainable Development Goals through ethical and inclusive marketing research.