Colin Campbell

Colin Campbell is an Associate Professor of Marketing at the Knauss School of Business, University of San Diego, and serves as Editor-in-Chief of the Journal of Advertising Research. He holds a PhD in Marketing from Simon Fraser University, an MA in Economics from the University of British Columbia, and a BBA in Marketing/Economics from Simon Fraser University. Campbell has published over 70 research articles and is recognized as a leading authority in digital and AI-driven marketing.

• PhD, Simon Fraser University, Marketing
• MA, University of British Columbia, Economics
• BBA, Simon Fraser University, Marketing/Economics

His research focuses on online and social media marketing, with expertise in influencer marketing, AI applications, generative AI, video advertising, deepfakes, and ASMR in retail. He explores how digital innovation transforms consumer behavior and marketing ethics. Key trends in his 2024–2025 work include AI ethics, virtual influencers, and sensory advertising.

Colin has received multiple accolades, including:

• High Impact Research Award, Knauss School of Business (2021–2022)
• Best Article Award, Business Horizons (2020)
• Best Reviewer, Marketing Education Review (2020)
• Best Reviewer, Journal of Advertising Research (2017)

He actively collaborates with regulatory bodies like the FTC and industry stakeholders, bridging academic and applied marketing research. His work has been featured in major media outlets such as Time Magazine and Forbes.