Stefan Bernritter

Dr. Stefan Bernritter is an Associate Professor of Marketing at King’s Business School, University of London, and Director of the MSc in Digital Marketing. He holds a PhD in Marketing Communication from the University of Amsterdam. His research focuses on digital technologies, consumer-brand interactions, and advertising in evolving media landscapes. Key areas include mobile marketing, social media, gaming, and AI-driven advertising strategies.

Previously, he served as Senior Lecturer at Goldsmiths, University of London, and Assistant Professor at the Amsterdam School of Communication Research. His work has been published in top journals like Journal of the Academy of Marketing Science and Journal of Interactive Marketing. He is an Associate Editor at the Journal of Interactive Marketing and holds editorial roles at leading advertising journals.

Research interests emphasize consumer behavior in digital environments, including brand safety in multiplayer games, machine learning applications in marketing, and the impact of social media endorsements on self-evaluation. Awards include recognition from the European Advertising Academy and the International Communication Association.

Bernritter actively contributes to academic discourse through editorial roles and guest editing. He currently supervises PhD students and teaches strategic marketing courses. His work aligns with UN Sustainable Development Goals related to responsible consumption and economic growth.