Laura Lavertu

Dr. Laura Lavertu is a Lecturer in Marketing at the University of Strathclyde's Strathclyde Business School. She holds a PhD in Marketing from the University of Edinburgh and additional qualifications including a Postgraduate Certificate in Academic Practice (PgCAP) and Fellowship Accreditation (FHEA). Her research focuses on the impact of technology (e.g., social media, AR/VR, AI) on consumer-brand interactions and user well-being, employing experimental methods. She has published in journals like Journal of Advertising Research and Computers in Human Behavior.

Education:

• PhD in Marketing, University of Edinburgh
• Postgraduate Certificate in Academic Practice (PgCAP), University of Edinburgh
• MSc in Management, University of Edinburgh
• Bachelor’s in International Business with Languages (English/Mandarin), University of Toulouse Jean Jaures and University of Edinburgh

Research Interests: Lavertu explores how technology shapes consumer behaviors, particularly in areas like influencer marketing, pet-based advertising, and AI’s role in the advertising industry. Her work bridges experimental design and real-world applications, addressing ethical and strategic challenges.

Awards & Grants:

• Teaching Excellence Award 2024 Nominee
• AMS/AFM Research Grant ($2,000) - 2024
• SCP 2024 Diversity Grant ($1,500)
• SCP 2023 Doctoral Grant ($500)

Teaching: Lavertu emphasizes analytical and interpersonal skill development, co-creating knowledge with students. She teaches at both postgraduate and undergraduate levels, focusing on digital marketing and experimental methods.

Projects:

• Social presence in the Metaverse (Principal Investigator)
• SCP Diversity Grant-funded conference participation
• Collaborations on Metaverse affordances and AI in advertising

Lavertu’s work aligns with UN Sustainable Development Goals, particularly in advancing responsible consumption and innovation.