Lucas Whittaker

Dr. Lucas Whittaker serves as a Lecturer in Marketing within the Department of Management and Marketing at Swinburne University of Technology's School of Business, Law and Entrepreneurship. His research program focuses on the implications of emerging technologies like deepfakes and Generative AI for marketing communication, with publications appearing in top journals including International Journal of Information Management, Psychology & Marketing, and Technovation.

Dr. Whittaker's research interests center on digital innovation in marketing:

• Consumer appraisals of deepfake advertising and disclosure strategies
• Generative AI applications for strategic marketing advantage
• Digital human avatars for brand engagement and public figure representation
• Gamification techniques for promoting sustainable consumer behaviors
• Synthetic media incident response for business management

His publication record demonstrates consistent scholarly productivity with multiple 2025 publications examining cutting-edge applications of AI in marketing. Whittaker's work reveals sophisticated understanding of how consumers process AI-generated content, particularly how disclosure timing and deepfake quality influence advertising effectiveness. His research extends beyond theoretical contributions to practical applications, as evidenced by his involvement in the 'Unlocking a Greener Australia' research project.

Dr. Whittaker currently holds an internal research grant at Swinburne University investigating citizen sustainability enablers and barriers. While he indicates he's 'currently not available to supervise new PhD students,' his prior supervision includes doctoral research on conversational AI in service encounters. His scholarly work aligns with Sustainable Development Goal 11 (Sustainable Cities and Communities), reflecting his commitment to research with social impact.