Kate Letheren

Kate Letheren is a researcher at Queensland University of Technology, affiliated with the QUT Business School and the School of Advertising, Marketing & Public Relations. Her work focuses on artificial intelligence in marketing, consumer behavior, and service robotics, often collaborating with multidisciplinary teams on projects like the Women's Butterfly Project and RACE for 2030 energy initiatives.

• Research Themes: AI ethics, digital advertising, consumer vulnerability, household energy programs, synthetic media.
• Collaborators: Rebekah Russell-Bennett, Lucas Whittaker, Rory Mulcahy, Ryan McAndrew, and others.

Key Trends in Publications: Recent work explores AI anthropomorphism, deepfake technology in marketing, ethical trade-offs in service robotics, and behavioral economics in consumer energy use. Articles span journals like Journal of Service Theory and Practice, International Journal of Consumer Studies, and Technovation.

Labs & Teams: Involved with the Centre for Behavioural Economics, Society and Technology and RACE 2030 (CRC for Renewable Affordable and Clean Energy), contributing to national robotics strategy and energy sector trust-building frameworks.