Kate Letheren

Kate Letheren is an Associate Professor at the Peter Faber Business School, Faculty of Law and Business. Her research primarily explores the intersection of technology and service delivery, with a focus on artificial intelligence, service robotics, consumer behavior, and digital marketing. She investigates how emerging technologies transform service experiences and consumer interactions.

Her research interests span:

• Service Management: AI-driven service recovery, task allocation in human-robot teams.
• Consumer Behavior: Vulnerability, digital self-narratives, and ethical advertising.
• Robotics & AI: Anthropomorphism design, deepfake implications, and robotic guardianship.

Recent publications (2021-2025) reveal consistent themes: the optimization of AI/robotics in service contexts, ethical considerations in synthetic media, and consumer-centric strategies for vulnerable populations. Her work often integrates marketing, psychology, and technology management perspectives.