Dominique Greer

Dr. Dominique Greer is a Professor at Queensland University of Technology (QUT), specializing in consumer behavior, service marketing, and disaster communication. Her research bridges academic and practical domains, focusing on customer misbehavior, emergency messaging effectiveness, and pedagogical strategies in higher education. She has co-authored over 50 peer-reviewed articles and contributed to influential publications such as Journal of Services Marketing and International Journal of Disaster Risk Reduction.

Key affiliations include roles as editor for the High Tech and High Touch: the Future of Human Service conference proceedings and co-developer of the Guide to the Professional Standards Framework for applicants in an Australian context. Her work on emergency communication has informed Australian disaster resilience policies, including contributions to the Australian Institute for Disaster Resilience handbooks on public warnings.

• Research areas: Consumer behavior, service recovery, risk communication, and teaching methodologies in business education
• Publications span 2006–2025, emphasizing interdisciplinary approaches to marketing and public policy
• Notable collaborations include work with Paula Dootson on emergency risk perception and with Rebekah Russell-Bennett on consumer retaliation dynamics

Her PhD (2010, QUT) explored 'Consumer Misbehaviour during Professional Service Encounters,' establishing her expertise in service encounter dynamics. She has also pioneered studies on the use of service robots to mitigate deviant consumer behavior and investigated moral emotions in preferential customer treatment scenarios.

Dr. Greer's academic service includes editorial roles for major journals and contributions to disaster management training programs. Her recent work (2023) addresses combating misinformation in political contexts through legislative frameworks.