Amanda Beatson

Amanda Beatson is a Professor at the Business School, Queensland University of Technology (QUT), specializing in service management, consumer behavior, and organizational communication. Her research focuses on improving service experiences through technology integration, addressing disability employment challenges, and enhancing consumer well-being. She has published extensively in journals like International Journal of Information Management and Journal of Managerial Psychology.

Her work spans multiple disciplines, including marketing strategy, self-service technology adoption, and the impact of digital tools on vulnerable populations. Notable projects include studies on AI-driven service recovery, frontline employee vulnerability, and policy improvements for disability employment transitions. Beatson collaborates widely with institutions like the Royal Commission into Violence, Abuse, Neglect and Exploitation of People with Disability.

Her research often intersects with societal challenges, such as designing inclusive systems for young adults with disabilities and mitigating deviant consumer behavior through ethical marketing practices. Beatson’s contributions extend to education through innovative work-integrated learning assessments and pedagogical frameworks for reflective practice.