Dominique A. Greer

Professor Dominique A. Greer is a Professor in Marketing and Head of School at the School of Advertising, Marketing & PR within the Faculty of Business & Law at Queensland University of Technology (QUT). With extensive expertise in services marketing and consumer behavior, she leads significant research initiatives focused on risk communication, emergency warnings, and public transport safety.

Dr. Greer holds a PhD from Queensland University of Technology, a Master of Arts (Writing, Editing and Publishing) from the University of Queensland, and multiple graduate certificates in academic practice and research commercialization from QUT. Her academic credentials reflect her commitment to both scholarly excellence and practical application of marketing principles.

Her research primarily investigates how co-creation in professional services is disrupted by deviant consumer behavior, with specializations in experimental design, survey research, scale development, and both qualitative and quantitative data analysis. Professor Greer has made significant contributions to understanding risk communication during natural disasters, having led major collaborative research projects with government agencies and industry partners to improve public perceptions, trust, and acceptance of emergency warning systems. Her work extends to addressing women's safety on public transport and developing multi-hazard public information platforms.

Professor Greer's publication portfolio demonstrates strong trends across services marketing, consumer behavior, and risk communication. Her recent work shows increasing focus on vulnerability in service contexts, technological solutions to service challenges (including service robots), and the intersection of marketing principles with disaster management and public safety. She publishes regularly in top-tier journals including the Journal of the Academy of Marketing Science, European Journal of Marketing, and Journal of Services Marketing.

• 2015 Australian Awards for University Teaching Award for Programs that Enhance Learning for the development and delivery of the Teaching Advantage Program

Professor Greer has successfully secured and led multiple significant research grants, including a $7.1 million collaborative research program (2012-2014) between the Queensland State Government, CSIRO, Boeing Research & Technology Australia, Insitu Pacific Ltd, and QUT; a $2.39 million project (2014-2021) with the Bushfire and Natural Hazards Cooperative Research Centre; a $260,000 project (2022-2023) with iMove CRC; and an upcoming $600,000 project (2025-2027) with Natural Hazards Research Australia. She actively supervises research students at Honours, Masters, and PhD levels, with a current focus on 'the human factors in self-service technology.'

Through her leadership roles and research collaborations with organizations including the Australian Institute of Disaster Resilience (AIDR) and the Australian and New Zealand Council for Fire and Emergency Services (AFAC), Professor Greer has significantly influenced national policy, notably contributing to the harmonization of natural hazard warnings across Australian jurisdictions into the Australian Warnings System (AWS).