Wei Chenمشاهده پروفایل
مدرس ارشد
- International Hospitality Management
- Strategic Business Analysis
- Cross-cultural Management
- +۲ مورد دیگر
Dr. Wei Chen is a Senior Lecturer at Sheffield Hallam University's Department of Service Sector Management within the Sheffield Business School. He holds a PhD in International Tourism and Hospitality Marketing (University of Derby, 2004), an MSc in International Business (1997), and a BA in Finance and Economics (1994) from Chinese institutions. Education: PhD International Tourism and Hospitality Marketing (University of Derby, 2004) Masters in International Business (Other, 1997) Bachelors in Finance and Economics (Other, 1994) His research focuses on international hospitality management, cross-cultural business practices, and strategic analysis in service industries. He has extensively studied Chinese entrepreneurs' adaptation in the UK, pandemic-era business strategies, and digital transformation in hospitality. Key publication trends include: service sector resilience during global crises, luxury retail strategies in China, customer experience optimization via social media, and cultural localization in fast food/franchise industries. Grants & Projects: ARKOTO Project (European Union, 2012) Chinese Supermarket Market Research (Taisun Group, 2010) Economic relationship between Sheffield and China (HSBC, 2007)








