معرفی
Dr. Wei Chen is a Senior Lecturer at Sheffield Hallam University's Department of Service Sector Management within the Sheffield Business School. He holds a PhD in International Tourism and Hospitality Marketing (University of Derby, 2004), an MSc in International Business (1997), and a BA in Finance and Economics (1994) from Chinese institutions.
- PhD International Tourism and Hospitality Marketing (University of Derby, 2004)
- Masters in International Business (Other, 1997)
- Bachelors in Finance and Economics (Other, 1994)
Education:
His research focuses on international hospitality management, cross-cultural business practices, and strategic analysis in service industries. He has extensively studied Chinese entrepreneurs' adaptation in the UK, pandemic-era business strategies, and digital transformation in hospitality.
Key publication trends include: service sector resilience during global crises, luxury retail strategies in China, customer experience optimization via social media, and cultural localization in fast food/franchise industries.
- ARKOTO Project (European Union, 2012)
- Chinese Supermarket Market Research (Taisun Group, 2010)
- Economic relationship between Sheffield and China (HSBC, 2007)
Grants & Projects:
