Professor Anne Souvertjis serves as a Professor of Marketing and founding member of the Ehrenberg-Bass Institute, functioning as a Senior Marketing Scientist with over 50 academic publications. Her work bridges marketing science and sustainability through industry-partnered research collaborations with government bodies, regulators, and commercial entities. Her research centers on sustainable consumer behavior, with core focus areas including: Impact of retail plastic bag bans on anti-consumption behavior Household waste and recycling patterns Food waste prevention strategies Development of waste avoidance metrics Sharing economy dynamics (buying avoidance) Carbon labeling effects on grocery choices Recent publications reveal strong interdisciplinary trends combining environmental science, behavioral psychology, and retail strategy. Her work frequently addresses sustainability measurement challenges, appearing in top-tier journals like the European Journal of Marketing and International Journal of Research in Marketing, with increasing emphasis on policy-relevant consumer behavior insights. Professor Souvertjis teaches Market Research at undergraduate and postgraduate levels while serving as University ethics chair. Her industry-partnered research model generates practical applications through direct collaboration with governmental agencies, regulatory bodies, and commercial organizations seeking sustainable market solutions. As a founding member of the Ehrenberg-Bass Institute—the world's largest marketing research center with over 60 scientists—she contributes to large-scale behavioral studies on shopper patterns, waste reduction, and sustainable consumption, leveraging the institute's unique access to real-world retail environments and consumer data.
