Norman Porticella is a Researcher at the Department of Communication within College of Agriculture and Life Sciences , Cornell University . His work focuses on public engagement in science , health communication , and community science capacity , managing Cornell's Mobile Media Effects Lab . Education: Ph.D. in Communication (Social and Personality Psychology concentration), Cornell University B.A. in Sociology and Film Studies, University of California, Santa Barbara Porticella pioneered ScienceHub to strengthen community science integration and serves as Department Extension Leader . He previously developed evaluation tools for Cornell Lab of Ornithology's Citizen Science initiatives. His research spans automatic goal processes , media psychology , and equity-focused policy communication , with recent work examining structural drivers of health disparities and e-cigarette warning label effectiveness . Scientific Contributions: His publications cover health communication , citizen science education , and behavioral policy responses , emphasizing diverse audience engagement and structural equity in health outcomes. Articles analyze topics from COVID-19 disparities to smoking cessation interventions , reflecting his expertise in message design and media effects . Teaching: Has taught graduate courses including Communication, Environment, Science, and Health and Science Writing for Media , alongside extension leadership roles documenting faculty outreach activities.










