Ekaterina Hertog is an Associate Professor of AI and Society at the University of Oxford's Oxford Internet Institute (OII) and the Institute for Ethics in AI. Her research focuses on the intersection of digital technologies and family life, exploring how AI and digital tools transform parenting, childcare, and family dynamics. She holds a DPhil and MSc in Sociology from the University of Oxford. Education: DPhil in Sociology, University of Oxford MSc in Sociology, University of Oxford Research Interests: Digital technologies in family contexts, parental control technologies, future of unpaid work, gender practices in households, and time use patterns. Her work includes studies on data-driven parenting, domestic AI automation, and societal implications of digital monitoring. Projects: DomesticAI: Explores AI's potential to transform unpaid domestic work in the UK and Japan. Research on digital technologies in childcare, including parental control apps and ethical frameworks. Awards & Media: Her work has been featured in media outlets like BBC Ideas, The Guardian, and Newsweek. She contributes to policy discussions on digital parenting and AI ethics. Advising & Grants: Supervises doctoral students on topics like digital disconnection, remote work, and AI ethics. Leads ESRC-funded projects and collaborates with international institutions like the Dieter Schwarz Foundation. Labs/Teams: Active in the OII's AI & Society research cluster and collaborates with interdisciplinary teams on AI ethics and societal impacts.











