Scott McCabe

Scott McCabe is a Professor of Marketing at Birmingham Business School, University of Birmingham. He earned his PhD from the University of Derby in 2001, focusing on visitor motivations in the Peak District National Park, and holds an MA in Leisure and Tourism Studies from the University of North London (1993) and an HND in Leisure Studies from the University of Salford (1991).

• Current co-editor in Chief of the Annals of Tourism Research
• Editorial board member of Tourism Management
• Elected fellow of the International Academy for the Study of Tourism (2019+)

His research spans social tourism, responsible tourism, tourist emotions, and socio-linguistic methodology, with significant work on wellbeing outcomes from supported holidays for disadvantaged families. He has contributed to Annals of Tourism Research, Journal of Travel Research, and other top-tier journals.

Recent publications address topics like qualitative research sampling, tourism theory, dark tourism motivations, and smart destination engagement. His work combines tourism policy critique, consumer behavior analysis, and methodological innovation.

Scientific awards include fellowships and leadership roles in international tourism research committees. He has served as VP for the International Sociological Association's Tourism Research Committee and co-chairs the Academy of Marketing's Tourism Marketing SIG.