- Health and Risk Communication
- Strategic Message Design and Evaluation
- Misinformation Correction
- +۳ مورد دیگر
Sojung Claire Kim is an Associate Professor in the Department of Communication at George Mason University, directing the Communication, Health, and Relational Media (CHARM) Lab. Her research focuses on health risk communication, strategic messaging, and misinformation correction, leveraging eye-tracking technology to evaluate campaign effectiveness. She holds a PhD from the University of Wisconsin-Madison and a postdoctoral fellowship from the University of Pennsylvania’s Annenberg School for Communication. **Education:** PhD in Mass Communications, University of Wisconsin-Madison Post-Doctoral Fellowship, University of Pennsylvania M.A. Telecommunications, Indiana University-Bloomington B.A. Mass Communication & Education, Korea University **Research Interests:** Her work addresses health and environmental challenges like cancer, vaccination, addiction, and climate change. She employs quantitative methods and eye-tracking to study message design, source credibility, and audience engagement. Recent studies include analyzing the FDA’s anti-smoking campaigns and correcting climate misinformation via humor and gamification. **Awards & Recognition:** Kim has received AEJMC Top Paper Awards (2021 & 2022) and ICA honors. Her work bridges theoretical frameworks (e.g., Health Belief Model) with practical interventions, such as developing culturally tailored programs for Asian American communities. **Grants & Collaborations:** Meta Platforms Inc. (Misinformation Research) Virginia Alzheimer’s Research Award (Cultural Health Interventions) Climate Communication Awards (Humor-Based Corrections) **Teaching & Mentorship:** She teaches courses in health communication, research methods, and PR campaigns. As PR concentration coordinator, she ensures curricula meet industry standards. She advises PRSSA and the National Society of Collegiate Scholars. **Affiliations:** Kim collaborates with the Center for Climate Change Communication (4C) and Center for Health and Risk Communication at GMU. She presents globally on eye-tracking methodologies and misinformation correction strategies.











