Prof. Bahire Efe Özad is a Professor in the Department of Television and Film Studies at Eastern Mediterranean University's Faculty of Communication and Media Studies. She holds a PhD and multiple master's degrees in education and English language teaching. Her research focuses on media studies, social media impact, communication theory, environmental sociology, cinema analysis, and intercultural communication. She has supervised over 80 PhD and Master's theses, reflecting her extensive academic mentorship. Her notable works include analyses of sacred defense cinema, pandemic governance in Northern Cyprus, and systematic reviews on fake news scholarship. She has conducted impactful studies on marital sustainability during the pandemic, Nigerian election media framing, and digital natives' social media use. Her research spans diverse areas including ICT's environmental impact, romantic relationship dynamics, and blog reader engagement. Prof. Özad has led projects like analyzing communication barriers for African students and exploring original scores in film. She maintains an active academic presence through Google Scholar and has contributed to numerous peer-reviewed journals. Her teaching and research activities emphasize interdisciplinary approaches to media, communication, and social dynamics.











