جست‌وجوی استاد و پژوهشگر

Andrew Stephenمشاهده پروفایل

استاد

• Digital Marketing
• Social Media Strategy
• Consumer Behavior
• +۵ مورد دیگر

Andrew Stephen is the L’Oréal Professor of Marketing and Deputy Dean for Faculty and Research at Saïd Business School, University of Oxford. He leads the Marketing faculty and directs the Oxford Future of Marketing Initiative, focusing on emerging technologies like AI and data-driven strategies in marketing, media, and advertising. His research explores digital marketing, consumer behavior, and the impact of new technologies, earning him recognition as a top global marketing scholar. His academic contributions span leading journals such as the Journal of Consumer Research and Harvard Business Review. He serves as editor of the Journal of Consumer Research, co-editor of the International Journal of Research in Marketing, and actively engages with industry through councils like the Mobile Marketing Association’s Brand Safety Council. Teaching responsibilities include marketing curriculum oversight and courses across MBA, Executive MBA, and DPhil programs, focusing on digital transformation, marketing analytics, and the future of marketing. His work bridges academic rigor with industry relevance, addressing challenges in tech-enabled marketing and global brand strategies. Awards: Top marketing academic in the UK (AMA), featured in Poets & Quants’ top 40 under 40, multiple research excellence awards. Labs/Initiatives: Oxford Future of Marketing Initiative, fostering collaborations with leading companies to tackle industry challenges. Grants/Advising: Extensive industry partnerships and academic grants not explicitly detailed in the text.

Janna Parkerمشاهده پروفایل

استاد

• Retailing
• Digital Marketing
• Advertising
• +۴ مورد دیگر

Janna Parker is a professor in the Department of Marketing at James Madison University, specializing in digital marketing, retailing, and nonprofit marketing. With a career transition from political campaigns, she focuses on social media's role in personal and professional branding. Her research examines work-personal social media boundaries, employer governance policies, and volunteerism in nonprofit contexts. Education: Bachelor's in History (California State University Sacramento), Master's (Cameron University), Doctorate (Louisiana Tech) Teaching Interests: Digital marketing education, social media strategy, nonprofit marketing Her scholarly work spans social media governance, volunteer engagement, and retail dynamics, with recent emphasis on digital marketing pedagogy and cancel culture implications. Parker has contributed to academic journals through empirical studies and conceptual commentaries. Key article trends include: Digital marketing education evolution (2024) Social media governance in corporate and nonprofit contexts (2024) Online teaching satisfaction in higher education (2022) Volunteer brand community dynamics (2020) Consumer behavior frameworks (2019) Her media appearances include expert commentary on holiday retail strategies and social media research, reflecting practical applications of her academic work.

Nicole Koschate-Fischerمشاهده پروفایل

استاد

• customer insights
• digital marketing
• pricing and product management
• +۳ مورد دیگر

Nicole Koschate-Fischer is Professor and holds the GfK Chair for Marketing Intelligence at Friedrich-Alexander University Erlangen-Nuremberg (FAU), where she currently serves as Dean of Research at the Faculty of Business, Economics and Social Sciences. She is spokesperson for the interdisciplinary research focus "Customer Insights" and founding director of the Experimental Lab for Business Insights Nuremberg (ELAN). Previously, until September 30, 2024, she served as spokesperson for the Institute of Marketing and head of the Master's in Marketing program. Professor Koschate-Fischer earned her doctorate and habilitation from the University of Mannheim after completing a degree in business administration and psychology. Her academic journey includes membership in the interdisciplinary Collaborative Research Center "Concepts of Rationality, Decision Behavior, and Economic Modeling" at Mannheim, along with research stays as visiting scholar at University of Florida and University of Texas at Austin. She has held professorships at Technical University of Kaiserslautern and HEC Paris, and served as visiting professor at University of Vienna and Central University of Finance and Economics in Beijing. Research Interests Professor Koschate-Fischer's research spans customer insights , digital marketing , pricing and product management , and marketing analytics . Her work investigates consumer behavior in digital contexts, brand partnerships, life event impacts on purchasing decisions, and the psychological aspects of pricing. She employs experimental research methods and mediation analysis to understand causal relationships in consumer decision-making processes. Her publication record demonstrates consistent high-impact research in leading journals including Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science. Recent work focuses on digital communication phenomena like emoji usage in electronic word-of-mouth, conversational agent interactions, and the application of behavioral pricing principles in charitable contexts. Professional Recognition Full member of the Bavarian Academy of Sciences and Humanities Member of the Board of Academic Trustees of the Center for Advanced International Marketing Knowledge (AiMark) Editorial board member of Journal of International Marketing Professor Koschate-Fischer regularly serves as reviewer for leading international academic journals and presents her research at both academic and practitioner-oriented conferences. Her work receives funding from organizations including the German Research Foundation (DFG), and she maintains active collaborations with renowned companies across various industries. She has directed the Experimental Lab for Business Insights Nuremberg (ELAN) since its founding, creating a hub for interdisciplinary customer insights research that bridges academic rigor with practical business applications.

• Sustainable Tourism
• Tourism Marketing
• Sharing Economy in Tourism
• +۶ مورد دیگر

Sergio Moreno Gil is a Professor in the Department of Economics and Business Management at Universidad de Las Palmas de Gran Canaria (ULPGC), Spain. He is affiliated with the GIR TIDES research group (Economy, Environment, Sustainability and Tourism) and the Institute of Tourism and Sustainable Economic Development. His academic work focuses on tourism economics, marketing, and sustainability within the Social and Legal Sciences branch. Dr. Moreno Gil's research interests span across multiple dimensions of contemporary tourism. His primary focus areas include sustainable tourism development, destination marketing, sharing economy platforms in tourism, and consumer behavior analysis. He has made significant contributions to understanding tourism in the Canary Islands, particularly through his work with the Canary Islands Tourism Observatory. His research integrates traditional tourism studies with emerging fields like neurotourism and biometric analysis of tourist experiences. His publication record shows a clear trend toward addressing contemporary challenges in tourism. Recent works focus on sustainability in mass tourism destinations, the impact of sharing economy platforms, gastronomic tourism marketing, and collaborative tourism networks. His research demonstrates a strong methodological diversity, employing bibliometric analysis, social network analysis, and empirical studies of tourist behavior. Dr. Moreno Gil has been actively involved in the Canary Islands Tourism Observatory, contributing to annual reports on tourism sustainability in the region. His collaborative work spans across the Ibero-American region, with numerous co-authorships reflecting international research networks in tourism studies.

Jasper Fessmannمشاهده پروفایل

استادیار

• Public Interest Communications
• International Public Relations
• Disinformation
• +۳ مورد دیگر

Dr. Jasper Fessmann is an Assistant Professor in the Department of Journalism and Strategic Media at the University of Memphis, joining in 2023 after serving at West Virginia University’s Reed College of Media. He holds a Ph.D. in Mass Communication from the University of Florida, a Qualifying Certificate in University-Level Teaching from Technical University Berlin, and degrees in International Public Relations (MA, Boston University), Communication Arts (BA), and Philosophy (BA) from Georgia Southern University. His research focuses on public interest communications (PIC), international public relations, disinformation, and crisis communications. He pioneered the PIC field to advance social change, particularly countering climate denial campaigns. His work emphasizes strategic communication for NGOs, governments, and Fortune 500 companies, informed by 15 years in international PR agencies and pro bono projects on Holocaust remembrance. His publications analyze climate change communication strategies, crisis management, and non-profit communication frameworks. Recent articles address gamification in education to combat misinformation and cross-cultural crisis responses. His research bridges theoretical foundations and practical applications of strategic communication for societal benefit. Dr. Fessmann has no listed awards but has contributed to public interest initiatives globally. His advising and grants are not detailed in available texts, though his academic work suggests ongoing engagement with PIC and climate communication projects. He teaches university-level courses and maintains an office at Meeman Journalism 330.

Chuqing Dongمشاهده پروفایل

استادیار

• Corporate Social Responsibility
• ESG
• Government Communication
• +۵ مورد دیگر

Chuqing Dong serves as Assistant Professor in the Department of Advertising and Public Relations at Michigan State University's College of Communication Arts and Sciences, where her research centers on corporate social responsibility (CSR), ESG communications, government relations, and AI-driven public relations practices through interdisciplinary frameworks. Her academic credentials include a Ph.D. from the Hubbard School of Journalism and Mass Communication at the University of Minnesota, complemented by dual master's degrees in Public Policy (M.P.P.) and Professional Strategic Communication. Research priorities encompass: CSR/ESG communication effectiveness in digital environments Strategic nonprofit-corporate alliances and societal impacts Ethical frameworks for caring public relations Government communication in the AI era Her 30+ publications reveal evolving trends toward AI ethics in PR, cross-cultural CSR analysis, and crisis communication during pandemics, prominently featured in Public Relations Review and Journal of Business Ethics. Recognition includes top paper awards from major associations: International Communication Association (ICA) Association for Education in Journalism and Mass Communication (AEJMC) National Communication Association (NCA) International Public Relations Research Conference (IPRRC) She mentors students in CSR/ESG communication and ethical consumerism while directing research funded by the C.R. Anderson Foundation, SSHRC, and Arthur W. Page Center examining oil industry dialogic communication, employee CSR engagement, and DEI ethics training.

Nicole Hartleyمشاهده پروفایل

دانشیار

• Services marketing
• Digital technology
• Service technology
• +۸ مورد دیگر

Associate Professor Nicole Hartley serves as MBA Director at UQ Business School and Future of Health Research Hub Lead at The University of Queensland. With 19 years of academic experience across institutions in Sydney and Queensland, she holds appointments across multiple faculties including Business, Economics and Law; Health, Medicine and Behavioural Sciences; and Engineering, Architecture and Information Technology. Her academic affiliations span the Centre for the Business and Economics of Health, Centre for Enterprise AI, and Queensland Digital Health Centre. Dr. Hartley is an internationally recognized research academic specializing in services marketing and digital technology. Her research interests encompass service technology, virtualized services, customer preference and adoption, new media, service innovation, and corporate digital responsibility. She particularly focuses on customer perceptions in response to technological disruption in service delivery, with special emphasis on healthcare services. Her work bridges business, technology, and healthcare domains, examining how digital transformation affects consumer behavior and service experiences. Her extensive publication record demonstrates consistent research output across multiple disciplines, with recent work concentrating on telehealth implementation, corporate digital responsibility, consumer trust in digital environments, and healthcare service innovation. The interdisciplinary nature of her research connects marketing theory with practical healthcare applications, particularly in the context of digital transformation and service delivery. Dr. Hartley has successfully supervised numerous PhD candidates to completion and currently mentors several doctoral students working on topics ranging from sustainable consumption to healthcare innovation and digital service experiences. Her research has been supported by significant funding from Queensland Health, NHMRC, and other organizations, focusing on telehealth, digital service transformation, and healthcare innovation. As Director of MBA and Executive Education at UQ Business School, Dr. Hartley combines her academic expertise with practical industry experience, having previously worked as Marketing Manager/Director in tourism, education, and communication industries in Australia and the UK. She is an award-winning educator with expertise in marketing strategy, digital media, consumer behavior, and experiential industry-based projects.

Sarah A. Souleمشاهده پروفایل

استاد

• Organizational Theory
• Social Movements
• Political Sociology
• +۳ مورد دیگر

Sarah A. Soule is the Philip H. Knight Professor and Dean of Stanford Graduate School of Business and Morgridge Professor of Organizational Behavior. She has been a faculty member at Stanford since 2008 and previously taught at the University of Arizona and Cornell University. As of June 2025, she serves as the first woman dean of Stanford GSB, marking the school's centennial year. Her educational background includes a PhD and MA in Sociology from Cornell University (1995, 1991) and a BA in Sociology from the University of Vermont (1989). She has held significant leadership roles including Senior Associate Dean for Academic Affairs (2016-2023) and Director of the Center for Advanced Study in the Behavioral Sciences (2023-2025). Soule's research focuses on organizational theory, social movements, and political sociology, examining how social movements impact organizational and policy change. Her work bridges sociology and business, analyzing how protest influences corporate decisions and how organizations respond to social movement pressures. She has made significant contributions to understanding tactical innovation in social movements and the diffusion of protest strategies. Her scholarly output shows a consistent trajectory examining the intersection of social movements with business and policy. Early work focused on protest policing and movement tactics, while more recent research explores corporate activism, DEI initiatives, and the role of design thinking in organizational contexts. Her publications span top sociology and management journals, demonstrating interdisciplinary impact. Hank McKinnell-Pfizer Inc. Faculty Fellow, Stanford GSB, 2014 James and Doris McNamara Faculty Fellow, Stanford GSB, 2011 GSB Trust Faculty Fellow, Stanford GSB, 2010 Member, Sociological Research Association, 2009 Fellow, Michelle R. Clayman Institute for Gender Research, 2009 Magellan Circle Award for Excellence in Graduate Teaching, University of Arizona, 2006 Soule has served on multiple editorial boards including Sociological Science (founding team), Stanford University Press, and Cambridge University Press. She has advised numerous PhD students and has been actively involved in curriculum development, particularly in diversity, equity, and inclusion education. Her leadership extends to nonprofit boards including the Hasso Plattner Institute of Design (Stanford d.school) and the international advisory board to the president of the Stockholm School of Economics. She co-directs the Stanford LEAD Online Business Program and has developed executive education programs focused on coaching skills and diversity leadership.

Alicia Kulczynskiمشاهده پروفایل

دانشیار

• Consumer Behaviour
• Branding and Brand Elements
• Advertising
• +۵ مورد دیگر

Dr. Alicia Kulczynski is an Associate Professor of Marketing and Head of the Marketing, Tourism & Business Analytics Discipline at the University of Newcastle. She holds a PhD in Management (Marketing) and undergraduate degrees in Forensic Science and Communication Studies. Her research focuses on consumer behavior, branding, and advertising, with emphasis on spokesperson characteristics, psycholinguistics in branding, and music concert attendance. She has published in top-tier journals like the Journal of Marketing and European Journal of Marketing, and was recognized as Associate Editor of the Year (2024) for the Journal of Consumer Behaviour. Her work bridges academia and industry through collaborations with organizations such as the NSW Ombudsman and Ultra Music Festival. Education - PhD in Management (Marketing), University of Newcastle (2014) - Bachelor of Science (Forensic), University of Newcastle - Bachelor of Arts (Communication Studies), University of Newcastle Research Interests - Consumer behavior and decision-making - Branding and brand communication - Advertising strategies and spokesperson effectiveness - Psycholinguistics in brand naming and consumer priming - Music concert attendee behavior and motivations - Cause-related marketing and social impact initiatives Awards - Associate Editor of the Year (2024) - Multiple Best Paper Awards at ANZMAC (2015–2024) - Teaching Excellence Awards (2016–2024) - Industry Collaboration Recognition (e.g., Ultra Music Festival) Grants & Industry Work - Partnered with NSW Ombudsman to develop AI tools for complaint assistance. - Established an Industry Consultative Committee with Pacific Smiles, Newcastle Airport, and HMRI. - Collaborated on diabetes management system market research with a Swedish SME. Teaching & Mentorship - Teaches marketing research courses with industry-linked projects. - Supervised PhD students on topics like AI-driven pricing, post-purchase dissonance, and omnichannel consumer experiences. - Guided students to publish in top journals such as the Journal of Consumer Behaviour and European Journal of Marketing. Labs & Teams - Leads the Marketing, Tourism & Business Analytics Discipline. - Co-founded the Social Marketing Research Team for Youth (SMRTY) initiative.

Michael Haenleinمشاهده پروفایل

استاد

• Artificial Intelligence (AI)
• Social Media Marketing
• Influencer Marketing
• +۳ مورد دیگر

Michael Haenlein is a Professor of Marketing at ESCP Business School in Paris. He holds a Ph.D. from WHU, Otto Beisheim School of Management, and a Habilitation from Pantheon-Sorbonne University. His research focuses on the impact of emerging technologies such as AI, social media, and video gaming on businesses and consumers. He has published over 50 articles and received the 2021 Jan-Benedict Steenkamp Award for long-term academic impact. Haenlein serves on the editorial boards of journals like the Journal of Marketing and International Journal of Research in Marketing . He is actively involved in professional organizations, including the American Marketing Association (AMA) Academic Council and the European Marketing Academy (EMAC), where he chairs the Publications Committee. His work bridges academic research with industry applications, emphasizing digital transformation and strategic marketing. Recent publications explore topics like metaverse retailing, AI-driven consumer insights, and influencer marketing strategies. He advises companies across sectors such as telecommunications and finance on leveraging technology for competitive advantage.

Stefan Bernritterمشاهده پروفایل

دانشیار

• Digital Marketing
• Social Media Marketing
• Mobile Marketing
• +۴ مورد دیگر

Dr. Stefan Bernritter is an Associate Professor of Marketing at King’s Business School, University of London, and Director of the MSc in Digital Marketing. He holds a PhD in Marketing Communication from the University of Amsterdam. His research focuses on digital technologies, consumer-brand interactions, and advertising in evolving media landscapes. Key areas include mobile marketing, social media, gaming, and AI-driven advertising strategies. Previously, he served as Senior Lecturer at Goldsmiths, University of London, and Assistant Professor at the Amsterdam School of Communication Research. His work has been published in top journals like Journal of the Academy of Marketing Science and Journal of Interactive Marketing . He is an Associate Editor at the Journal of Interactive Marketing and holds editorial roles at leading advertising journals. Research interests emphasize consumer behavior in digital environments, including brand safety in multiplayer games, machine learning applications in marketing, and the impact of social media endorsements on self-evaluation. Awards include recognition from the European Advertising Academy and the International Communication Association. Bernritter actively contributes to academic discourse through editorial roles and guest editing. He currently supervises PhD students and teaches strategic marketing courses. His work aligns with UN Sustainable Development Goals related to responsible consumption and economic growth.

Dennis Herhausenمشاهده پروفایل

استاد

• Digital Communication
• Customer Journeys and Experience
• Multichannel Management
• +۷ مورد دیگر

Prof. Dr. Dennis Herhausen is a Full Professor of Marketing and Head of the Marketing Department at Vrije Universiteit Amsterdam’s School of Business and Economics. Previously, he held positions as Associate Professor at KEDGE Business School, Visiting Professor at the University of St. Gallen, and Assistant Professor at the University of St. Gallen. His research focuses on digital communication, customer journeys, multichannel management, and social media strategies, with publications in top-tier journals like the Journal of Marketing and Journal of Marketing Research. His work addresses critical issues such as online firestorm mitigation, complaint de-escalation, and gig economy communication. He has been awarded multiple prestigious prizes, including the 2021 CBSIG Consumer Research Award and the 2019 William R. Davidson Award. Education: PhD in Marketing from University of St. Gallen (2011) Teaching: Courses on Customer Experience Management, Survey Research Methods, and Thesis Guidance Research Interests: His work explores digital marketing strategies, customer-centric innovations, and the dynamics of online platforms. Recent studies address topics like business-to-investor marketing signals, privacy orientation measurement, and machine learning biases in marketing. He actively contributes to editorial boards of journals including Journal of Marketing and Journal of Interactive Marketing. Awards: 2021 CBSIG Consumer Research in Practice Award 2021 Retail & Pricing SIG Best Paper Award 2021 SERVSIG Best Services Article Award 2020 William R. Davidson Award Grants & Editorial Work: His research has been funded by national/international grants, and he serves on multiple editorial boards. Notable datasets include studies on online retailer strategies and virtual brand sabotage responses.

Song Maمشاهده پروفایل

استاد

• Innovation Economics
• Entrepreneurship
• Financial Economics
• +۷ مورد دیگر

Song Ma is a Professor of Finance and Entrepreneurship at Yale School of Management and a Faculty Research Fellow at the National Bureau of Economic Research (NBER). He is also an affiliated faculty member at Yale Law School Center for the Study of Corporate Law and Yale SOM Program on Entrepreneurship, having joined Yale SOM Faculty in 2016. His educational background includes: PhD in Finance from Duke University's Fuqua School of Business (2016) BA in Economics from Zhejiang University (2010) Professor Ma's research primarily focuses on innovation economics, entrepreneurship, financial economics, AI, and big data. His work extends to corporate strategy, industrial organization, antitrust, labor, and business law. He has made significant contributions to understanding how innovation interacts with financial markets, corporate strategy, and competition policy, particularly through his influential 'Killer Acquisitions' paper which has been cited in Congressional antitrust reports and lawsuits against major tech companies. His recent publications demonstrate an interdisciplinary approach combining finance, economics, and data science methodologies. Many papers examine the intersection of innovation and corporate finance, with increasing incorporation of AI and big data techniques as seen in his video analysis research. His work shows evolution from traditional finance topics toward more policy-relevant research with real-world impact on antitrust regulation and innovation policy. Professor Ma has received numerous prestigious awards: 2023 Best Paper Award, China International Conference in Finance 2022 Best Paper on Competition Economics, Association of Competition Economics 2022 Jerry S. Cohen Award for Antitrust Scholarship 2021 GARP Best Paper in Risk Management Award 40 Under 40 Best Business School Professors by Poets & Quants (2021) Robert F. Lanzillotti Prize for Antitrust Economics (2020) Jensen Prize for Best Paper on Corporate Finance (2019) In teaching, Professor Ma delivers popular courses including 'Entrepreneurial Finance,' 'Venture Capital and Private Equity,' and 'Finance and the Society.' He co-organizes WEFI (Workshop on Entrepreneurial Finance and Innovation), a bi-weekly virtual research forum. His research has been referenced by major regulatory bodies worldwide including the FTC, EU Competition Commission, and UK Competition and Markets Authority, and featured in leading media outlets like Wall Street Journal and New York Times. Professor Ma actively incorporates new data science technologies into his empirical economic research, focusing on unstructured data analysis and machine learning applications.

Kimberly A. Whitlerمشاهده پروفایل

دانشیار

• Marketing Strategy
• Brand Management
• Marketing Performance
• +۵ مورد دیگر

Kimberly A. Whitler serves as the Frank M. Sands Sr. Associate Professor of Business Administration at the University of Virginia's Darden School of Business. With nearly 20 years of industry experience in general management, strategy, and marketing roles within CPG and retailing sectors, she brings practical expertise to her academic work. Her career includes significant positions at Procter & Gamble, Aurora Foods, David's Bridal, and PetSmart, where she helped build $1B+ brands including Tide, Bounce, Downy and Zest. Dr. Whitler's educational background includes: B.A. in psychology and business administration from Eureka College MBA from the University of Arizona, Eller School of Business M.S. and Ph.D. from Indiana University, Kelley School of Business Whitler is an authority on marketing strategy, brand management, and marketing performance, with particular expertise in understanding how a firm's marketing performance is affected by its C-suite and board. Her research focuses on C-level marketing management challenges, digital marketing transformation, employer branding, and the emerging field of athlete branding through NIL (Name, Image & Likeness). She has authored over 350 articles as a Forbes senior contributor and published in top journals including Harvard Business Review, Journal of Marketing, and Journal of the Academy of Marketing Science. Her award-winning publications demonstrate a consistent progression from traditional brand management topics toward more strategic considerations of marketing's role at the executive and board levels. Recent work examines digital transformation, brand purpose, and the evolving CMO role, reflecting her deep understanding of how marketing strategy intersects with organizational leadership. Whitler has received numerous professional accolades: Ranked as a Top Influencer of CMOs Named Favorite Professor of Top MBA Students in Poets and Quants Winner of Darden's Morton Award in 2018 and 2021 Finalist for Journal of Marketing's 2018 MSI/Paul H. Root Award Winner of 2017 Robert D. Buzzell Best Paper award Winner of 2020 Sheth Foundation Award As an active consultant and speaker, Whitler has worked with numerous C-level organizations including Coca-Cola, McDonald's, U.S. Department of Defense, and Gartner. She has been cited over 3,600 times in major media outlets including Wall Street Journal, New York Times, and Bloomberg, establishing herself as a leading voice in marketing strategy. Her industry experience informs her teaching and research, creating a valuable bridge between academic theory and practical application. Whitler leads research initiatives focused on marketing leadership and brand strategy, often collaborating with industry partners to ensure practical relevance of her work. Her recent projects include examining the impact of marketers on corporate boards and developing frameworks for effective marketing technology implementation, positioning her at the forefront of strategic marketing research.

• Marketing Analytics
• Electronic Commerce
• Online Advertising
• +۱۱ مورد دیگر

Prof. Dr. Bernd Skiera holds the first chair for electronic commerce in Germany at Goethe University Frankfurt am Main since 1999. He serves on the board of efl - The Data Science Institute and the Schmalenbach Society, while representing Germany at the European Marketing Community (EMAC). Chair of Marketing, Goethe University Frankfurt am Main Board member, efl - The Data Science Institute National representative, European Marketing Community (EMAC) His research focuses on MarTech/SalesTech integration, customer value management, online advertising analytics, data-driven pricing models, and the economic implications of internet privacy regulations. He leads the ERC Advanced Grant project on cookie usage restrictions' economic consequences. Recent publications examine dynamic pricing in digital markets, competition visualization using big data, and AI applications in marketing analytics. The ERC Advanced Grant research has produced empirical analyses of GDPR impacts on advertising ecosystems. 2015 Journal of Marketing Best Paper Award 2013 International Journal of Research in Marketing Best Paper Award Multiple MSI/H. Paul Root Award recognitions He has mentored 17 doctoral students who became professors globally, including at London Business School and LMU Munich. His work bridges marketing analytics with financial valuation through customer equity modeling.