معرفی
Andrew Stephen is the L’Oréal Professor of Marketing and Deputy Dean for Faculty and Research at Saïd Business School, University of Oxford. He leads the Marketing faculty and directs the Oxford Future of Marketing Initiative, focusing on emerging technologies like AI and data-driven strategies in marketing, media, and advertising. His research explores digital marketing, consumer behavior, and the impact of new technologies, earning him recognition as a top global marketing scholar.
His academic contributions span leading journals such as the Journal of Consumer Research and Harvard Business Review. He serves as editor of the Journal of Consumer Research, co-editor of the International Journal of Research in Marketing, and actively engages with industry through councils like the Mobile Marketing Association’s Brand Safety Council.
Teaching responsibilities include marketing curriculum oversight and courses across MBA, Executive MBA, and DPhil programs, focusing on digital transformation, marketing analytics, and the future of marketing. His work bridges academic rigor with industry relevance, addressing challenges in tech-enabled marketing and global brand strategies.
- Awards: Top marketing academic in the UK (AMA), featured in Poets & Quants’ top 40 under 40, multiple research excellence awards.
- Labs/Initiatives: Oxford Future of Marketing Initiative, fostering collaborations with leading companies to tackle industry challenges.
- Grants/Advising: Extensive industry partnerships and academic grants not explicitly detailed in the text.
