Maria Restuccia is an Associate Professor in Marketing (Strategy and Marketing) at the University of Sussex Business School, where she has been a faculty member since 2014. She holds a PhD in Business Administration from HEC Montréal, an M.Sc. in Marketing from the same institution, and a Bachelor of Economics and Management for Arts, Culture, and Communication from Bocconi University, Italy. She also completed a PGCertHE at the University of Sussex. PhD in Business Administration, HEC Montréal, Canada M.Sc. in Business Administration (Marketing), HEC Montréal, Canada Bachelor of Economics and Management for Arts, Culture and Communication, Bocconi University, Milan, Italy PGCertHE, University of Sussex, United Kingdom Maria's research centers on B2B marketing and innovation management, with a strong emphasis on healthcare and the creative industries. She has recently focused on the impact of Non-Fungible Tokens (NFTs) and blockchain technology in creative sectors. Her work bridges academic rigor with practical relevance, exploring branding, digital transformation, and sustainability in global markets, particularly in Africa and the UK. Her recent publications reveal a clear trend toward digital innovation, especially in the creative economy. She investigates how NFTs are reshaping art markets, how B2B brands position themselves in emerging economies, and how sustainability is being driven by funding organizations in cultural sectors. Her research combines qualitative and quantitative methods, often involving content analysis and managerial interviews. Maria has secured significant research grants, including projects funded by the British Academy and the Academy of Marketing, focusing on NFTs and university spin-outs. She actively contributes to the academic community through peer review for journals such as the Journal of Product Innovation Management and conferences like the European Marketing Academy Conference. She has played a key role in curriculum development, leading the restructuring of the MSc in Strategic Marketing and designing courses in B2B marketing, global marketing, and new product development. Her teaching spans online, hybrid, and in-person formats, reflecting her adaptability and commitment to pedagogical innovation. Maria is also involved in collaborative research networks and maintains an active professional presence through her website and LinkedIn. She is a fluent speaker of English, French, Italian, and is learning Spanish and Portuguese.
