Federico Mangiòمشاهده پروفایل
استادیار
- Branding
- Digital Marketing
- Social Media Marketing
- +۳ مورد دیگر
Federico Mangiò is a Tenure Track Researcher (Assistant Professor) at the Department of Business Sciences, University of Bergamo. He also holds visiting scholar positions at Southern Denmark University (SDU, Odense, Denmark) and Cardiff Business School (Wales, United Kingdom). His academic career is focused on the intersection of branding, digital platforms, and market dynamics in technological industries. Dr. Mangiò earned his PhD in Business and Law from the University of Bergamo. His educational background has provided him with a strong foundation in both business administration and legal frameworks relevant to modern marketing practices. His research primarily explores the intersection of branding and the digital platform ecosystem using text-as-data and digital methods approaches. Mangiò's work examines market dynamics in technological industries, with particular focus on social media marketing, brand communication strategies, and consumer engagement patterns. His research methodology emphasizes quantitative analysis of digital footprints and social media interactions to understand contemporary branding challenges. Analysis of his recent publications reveals a strong trend toward examining emerging digital marketing phenomena including Web 3.0 applications, ASMR marketing techniques, woke branding, and the impact of misinformation on brand reputation. His work spans multiple subfields within digital marketing, with increasing attention to ethical considerations in brand communications and the psychological impacts of digital marketing strategies. SIM-BNL Award for Best Doctoral Thesis (2023) Dr. Mangiò is an active member of the Junior Faculty Community of the Italian Marketing Society. He participates in the Marketing Lhab applied research group within the Department of Management, which collaborates with companies on market research, marketing strategies, and branding initiatives. He has contributed to the 2022 PRIN grant titled BUMOLDS, demonstrating his involvement in significant research funding projects. Within the Department of Business Sciences, Mangiò contributes to research initiatives focused on digital marketing innovation and brand management. His work bridges academic research with practical applications through the Marketing Lhab group, which connects faculty expertise with industry needs in marketing strategy and consumer engagement.







