Zixiu Guo

Associate Professor Zixiu Guo is affiliated with the School of Information Systems and Technology Management at the University of New South Wales (UNSW). His academic background includes a PhD in Information Systems from UNSW, with prior degrees from Tianjin University in China. His research focuses on technology-mediated learning, cross-cultural communication, digital platforms, and the intersection of esports with education and psychology. He has contributed to understanding user experiences in online environments, innovation strategies for inclusion, and the application of technology in cultural heritage preservation.

Education includes a Graduate Certificate in Higher Education Teaching and Learning from UNSW, alongside technical degrees in Industrial Management and Automation Instrumentation. His work spans theoretical frameworks like the Community of Inquiry model and practical applications such as analyzing Taobao's content platforms.

Research interests emphasize digital transformation's societal impacts, particularly in education technology, e-commerce dynamics, and the psychological dimensions of gaming. Recent projects explore moderating technostress in learning environments and designing resilient organizational strategies in competitive industries like online gaming.