Alexander Pfeiffer

Dr. Alexander Pfeiffer holds dual roles as Head of the Emerging Technologies Experiences Lab and Research Associate at the Center for Applied Game Studies, University for Continuing Education Krems. His work focuses on emerging technologies like blockchain, AI, and gamification in education, cybersecurity, and sustainability. Active in both academic research and applied projects, he leads initiatives such as the ZKPG+ project exploring zero-knowledge proofs in corporate sustainability and the ESPORTS EU-funded study on competitive gaming's societal impact. His research bridges disciplines including digital identity management, cybercrime prevention, and innovative educational paradigms.

Key projects include:

• ZKPG+ (2025–2026): Gamifying sustainable corporate goals via zero-knowledge proofs
• ESPORTS (2025): Analyzing esports' cultural and economic dimensions
• FROG (2024–2025): Investigating gaming's future societal roles

Publications highlight transformative technologies like AI-driven assessments, blockchain in credentialing systems, and climate-conscious e-commerce solutions. As a principle investigator, he drives grant-funded projects totaling over €5M across EU, FFG, and federal grants. His lab develops practical tools such as the Green e-Commerce size-sensing technology and blockchain-based gamification platforms for education.

Current research emphasizes:

• Ethical AI integration in learning environments
• Metaverse's educational and sociological implications
• Cybersecurity challenges in digital gaming ecosystems

Labs/Teams: Leads the Emerging Technologies Experiences Lab and collaborates with industry partners on applied tech solutions. Serves as academic advisor to interdisciplinary teams developing gamified assessment tools and digital identity frameworks.