Alexander Pfeiffer

Mag. Dr. Alexander Pfeiffer, MBA MA is Head of the Emerging Technologies Experiences Lab and a Research Associate at the University for Continuing Education Krems' Center for Applied Game Studies. His research focuses on emerging technologies like blockchain, AI, and gamification in education, cybersecurity, and digital identity management. He leads projects such as ZKPG+ (Zero Knowledge Proof Gamification) and ESPORTS, funded by FFG and EU. Notable work includes analyzing MMORPGs' role in pandemic coping, AI's impact on education, and NFT applications in music rights.

Research Projects:

• ZKPG+ (2025–2026): Promoting sustainable corporate goals via gamification
• ESPORTS (2025): EU-funded esports research
• ESP: FFG-funded cybersecurity initiatives

Key Contributions:

• Published in journals like DAC and Proceedings of Cyber Warfare
• Authored textbooks on game-based learning and digital economies
• Presented at international conferences on AI in education and cultural studies

Labs & Teams: Directs the Emerging Technologies Lab, collaborating with industry partners on edtech innovations and cybersecurity solutions.