معرفی
GUO Yue is an Associate Professor at the School of Business, Southern University of Science and Technology (SUSTech). His academic work spans interdisciplinary fields of management information systems, with a focus on practical applications in e-commerce, big data marketing, sharing economy, digital tourism, and enterprise innovation. He serves as Editor-in-Chief of the International Journal of Information System and Management and Associate Editor for Electronic Commerce Research and Application.
Dr. Guo received his PhD from Norwich Business School, University of East Anglia. His professional journey includes diverse roles as computer research scientist, network development engineer, and investment analyst, providing unique industry-academia-research perspectives.
His research expertise centers on how digital platforms transform consumer behavior and business models. GUO's work explores e-commerce ecosystems, big data analytics for marketing, sharing economy business models, and digital transformation in tourism. His case studies on e-commerce and community network software have been accepted by the Harvard Case Library, demonstrating practical impact.
With over 30 publications in top-tier journals including Journal of Management Information Systems, Management Science, and Harvard Business Review, GUO's research shows consistent quality and influence. His work bridges theoretical contributions with industry applications, recognized through multiple ESI Highly Cited Papers.
- Best Paper Nomination of The 52th Hawaii International Conference on System Sciences (HICSS)
- 4 papers selected for ESI Highly Cited Paper
- Best Paper Award of International E-Commerce Conference ICEB 2016
- Outstanding Reviewer Contribution Award in Information & Management
- Academy of Management Annual Conference Best Paper Award
- Guangdong Provincial Philosophy and Social Sciences Outstanding Achievement Second Prize
- Shenzhen Overseas High-level Talent (Level B)
GUO has served as principal investigator for National Natural Science Foundation projects and over 10 horizontal research projects. As a review expert for the National Natural Science Foundation of China, he contributes to the research ecosystem. His industry engagement includes digital transformation training for government agencies and enterprises. He co-founded a cross-border e-commerce platform, a big data advertising company, and a PSaaS software company listed on the Growth Enterprise Market.
As founding Executive Director of the University of London Consumer and Enterprise Digital Analysis Center and Shuguang International Joint Research Institute, GUO bridges academic research with practical applications. His research on online transaction fraud has received media attention, demonstrating real-world relevance of his work in the digital economy space.
