معرفی
Guo Xunhua is a Professor in the Department of Management Science and Engineering at Tsinghua University's School of Economics and Management. He serves as Party Branch Secretary and holds significant leadership roles including Executive Director and Secretary-General of the China National Association for Information Technology (CNAIS), Vice President of the China Society of Information Economics, and Secretary-General of the Information Management Committee of the China Management Modernization Research Association.
His educational background includes dual bachelor's degrees in Management Information Systems and Computer Science and Technology from Tsinghua University (2000), followed by master's and doctoral degrees in Management Science and Engineering from the same institution (2005). He has been teaching at Tsinghua since 2005 and maintains international academic connections through visiting positions at RWTH Aachen University and MIT Sloan School of Management.
Guo's research spans Management Information Systems, E-commerce, Social Networks, and Business Intelligence, with a focus on business intelligence methods in internet environments and behavioral patterns under emerging information technologies. His work integrates both 'technology' and 'behavior' perspectives within information systems research. His recent publications reveal a strong trend toward AI applications in e-commerce, personalized recommendation systems, social commerce dynamics, and the psychological aspects of digital interactions.
- Ministry of Education Changjiang Scholar Young Scholar (2019)
- Ministry of Education Outstanding Achievement Award for Scientific Research in Humanities and Social Sciences
- Beijing Philosophical and Social Sciences Outstanding Achievement Award
- Beijing Higher Education Teaching Achievement Award
- Multiple Tsinghua University Teaching Achievement Awards
Professor Guo serves as Assistant Editor-in-Chief of the Journal of Information Systems and sits on editorial boards for international journals including Information Technology & People, Electronic Commerce Research, and Journal of Global Information Management. His teaching portfolio includes graduate courses in IT and Organization, and undergraduate courses in Principles of Computer Systems, Management Information Systems, and Introduction to Management Science and Engineering Research.
